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Best Fujifilm Camera

You may be wondering why I felt compelled to write a whole buyer guide on the best Fujifilm camera.

The truth is, I’ve been shooting Fujifilm for years, but still have trouble understanding their product line!

Maybe you’re the same? At the time of writing, Fujifilm offers no less than 39 X series camera bodies!

That’s all well and good, but many of them not only look similar but also share sensors and have several overlapping features…

Editor's Choice

Fujifilm X-T4

Excellent RAW & JPEG image quality with state-of-the-art image stabilization, autofocus and burst mode.

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As well as Fujifilm’s continuous improvement philosophy (‘kaizen’) of providing consistent firmware updates to keep their existing product line competitive, they also have a habit of releasing plenty of cameras and accessories each year!

In this guide, I’ve attempted to cut through all the noise, and offer my recommendations of the top 9 Fuji cameras in 2021.

Let’s take a closer look.

Best Fujifilm Camera in 2021


1. Fujifilm X-T4

Size: 132.5 x 92.8 x 58.8 mm (5.2 x 3.6 x 2.3 in.)
Weight: 539 g (19 oz.)
Sensor: X-Trans CMOS 4 & X-Processor 4
Megapixels: 26

  • Weatherproof, ergonomic body
  • Dual UHS-II SD card slots
  • Tilting touchscreen both flips and rotates 180 degrees
  • Excellent autofocus
  • Class-leading image quality
  • Improved low-light capabilities
  • Extremely customizable
  • Up to 30 fps continuous shooting
  • Sharp, fluid, highly responsive EVF
  • Improved battery life
  • 5-Axis IBIS
  • Incredible video options
  • No GPS
  • No colour histogram while shooting

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I’d like to start by saying the Fujifilm X-T4 (review) is the best APS-C mirrorless camera Fujifilm has ever produced. Really – it literally does just about everything and does it extraordinarily well.

Stills photography is exquisite. The X-Trans 4 sensor is able to gather considerably more light than the sensor on the X-T2, or any other APS-C Fuji mirrorless camera. The camera now has an ISO range of 80 – 51200.

As you’d expect from a Fujifilm camera, the X-T4’s out-of-camera JPEGs require little to no processing, producing fantastic straight-out-of-camera shots.

If you shoot in RAW, the X-Trans 4 sensor captures an amazing amount of information, allowing ample room for pulling back highlights and/or recovering shadows in Lightroom or your choice of editing software.

The autofocus of the X-T4 has improved yet again from the already capable X-T3 – it just keeps getting better. Incorporating a hybrid AF system with both contrast and phase-detection, it’s lightning-fast and a significant improvement over past generations.

What’s more, the X-T4 features 5-Axis Image Stabilisation dramatically improving shake reduction and low light photography. The 30 fps capture in burst shooting mode is frankly ludicrous.


Rotating screen is great for vloggers and selfie fans | © Greg Cromie

Stills aren’t the only place the Fujifilm X-T4 shines. There are significantly more video options than almost all other mirrorless cameras out there and is hands-down amazing at what it turns out.

It shoots 4K video at 60Fps, and the Eterna and new Eterna Bleach Bypass film simulations are great if you can’t be bothered to colour-grade your footage.

Thanks to the new LCD that flips around 180 degrees, it makes an ideal vlogging camera as there is no longer a need for an external monitor to be able to see yourself.

Dual memory card slots accepting the fastest UHS-II SD cards really cement the X-T4’s position as a camera for serious pros. In-camera backup is pretty much a necessity for wedding photographers and anyone else who needs to create a level of redundancy for their images while in the field.

There’s just next to nothing this camera doesn’t do well. It’s small enough for travel and street photography, high quality enough for landscapes and portraiture, and unbeatable for video and vlogging.

With the right Fujinon lens, the Fujifilm X-T4 will do just about anything you need it to.

Of course, the X-T4 isn’t without at least one limitation: its low-level light capacity will never equal that of a full-frame camera. (No surprise.)

Basically, if you can afford it, the Fuji X-T4 is a near-perfect camera that is the best blend of size, price, and quality out there for Fuji mirrorless cameras. I’ve even known people to ditch their full-frames for this little guy.

If you’re looking for maximum focal length width, depth of field or greater low-light performance, you’ll probably need the invest more in a full-frame sensor camera. For everyone else out there, the Fujifilm X-T4 is the best mirrorless camera available in the range.

Who is the Fujifilm X-T4 for?

If you’re looking for the best all-around mirrorless camera Fuji has to offer, the Fujifilm X-T4 is your guy. Trust me, this is without a doubt Fuji’s greatest flagship camera – this one’s the cream of the current crop of Fuji APS-C sensor cameras.

Whether or not to upgrade from the previous generation will depend on what you’re doing with it. For street and travel photography, for example, it’ll probably still feel very much like the X-T3.

For sports photography and other fast autofocus/continuous shooting needs, definitely grab the Fuji X-T4.

And for video… just wow. Thanks to the new flipping LCD and film simulations, the X-T4 is definitely the way to go for a hybrid shooter who needs to take pro-grade stills images, then at the flip of a switch, record broadcast-quality video footage.

Also, if you are looking for an incredibly capable camera with IBIS, the X-T4 will be an excellent choice.

Why You Should Buy

mirrorless cameras with 4k video and amazing af system

The Fujifilm X-T4 is a do-everything camera that challenges the need for full-frame. The best Fujifilm all-rounder.

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2. Fujifilm X-H1

Size: 139.8 x 97.3 x 85.5 mm (5.5 x 3.8 x 3.4 in.)
Weight: 673 g (23.7 oz.)
Sensor: X-Trans CMOS III & X-Processor Pro
Megapixels: 24

  • In-body image stabilization
  • Weatherproof, ergonomic body
  • Dual UHS-II SD card slots
  • Feather-touch shutter button
  • Responsive touch-screen
  • Flicker reduction
  • Amazing skin tones
  • Large body great for larger lenses/hands
  • Autofocus isn’t as fast as the X-T4
  • Limited video options

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The Fujifilm X-H1 (review) was the only Fujifilm X Series camera to feature IBIS. However, the X-T4 now includes IBIS making it an incredibly appealing option. Regardless, there are a number of handling reasons to make you choose this somewhat larger body.

First off, the Fuji X-H1 is a beefier camera. It’s not massive like a Full Frame DSLR – it’s just a little bigger. This makes it a much better match for longer/heavier lenses.

Thanks to the added space on the body, the AFL and AEL buttons feel better than on any other X series camera. The increased size of the handgrip also works better for those with larger hands – this is one of the few mirrorless cameras that doesn’t make me miss the ergonomics of my DSLRs.

Of course, with the increased size you also get more weight. For some, this will be a downer, however, the increased weight compared to a DSLR is nothing and the X-H1 will feel fantastic in the hand.

The IBIS in the X-H1 works incredibly well, so if you shoot primarily handheld with unstabilized prime lenses then this versatile Fuji camera is an obvious choice. It also makes shooting hand-held in low-light situations much easier to manage.

Using IBIS to allow lower ISO levels on an APS-C sensor camera is a big advantage – you’re able to shoot handheld at much slower shutter speeds than you would do otherwise, meaning that there’s no need to crank up the ISO to achieve a sharp shot in low light.

xh1 mirrorless camera with 4k video and incredible autofocus system

Straight out of camera JPEG with the Fujifilm X-H1 + Fujifilm 16mm f/1.4 | 1sec f/7.1 ISO100 | © Mark Condon

The X-H1 has a flicker reduction. This is a serious plus for anyone in fluorescent, mercury, or mixed lighting – wedding photographers, take note!

Another reason is the X-H1’s feather-touch shutter button which is new to the Fuji lineup. It takes a while to get used to, but once you do, the shutter on every other camera will seem sluggish. Really, “feather touch” is not an exaggeration here – the slightest brush of the button and your shot is taken.

As with all Fuji cameras, the colour science is incredible. For any photos with people in them, the skin tones are just amazing with the X-H1. It may not be quite vivid enough for landscapes or nature photos, but for portraits, it’s absolutely beautiful.

The video on the Fuji X-H1, however, doesn’t really come close to the X-T4. The X-H1’s older processor just doesn’t keep up with some of the newer features, though the firmware updates do make a huge difference.

Use real screen or EVF - fantastic aps-c sensor mirrorless camera

My wife using the Fujifilm X-H1 + Fujifilm 16mm f/1.4 – it’s definitely one of the bulkier mirrorless cameras.

Fuji’s commitment to its ‘Kaizen’ formula of continuous improvements really shows, and means you can keep the same camera body for several years without the need of a hardware update.

Another difference to the X-T4 is that Fuji replaced the exposure compensation dial that would normally sit on top of the camera with a sub monitor. If you’re used to the exposure dial being there, this will probably irritate you initially. Others, I’m sure, will probably find the secondary display useful – it also looks great when backlit.

Still, this is a camera that many people fall in love with. If you have a slower, mellower shooting style (i.e. you’re not shooting action and/or needing super-fast AF), you might really come to appreciate the Fujifilm X-H1’s unique style and feel.

Just make sure you do the firmware updates – they make a huge difference in this camera’s performance.

Who is the Fujifilm X-H1 for?

The Fujifilm X-H1 is now only one of two X-series models with in-camera image stabilization, so if you need to be able to shoot handheld in low light, this is the camera to get.

It’s also a great pick for those who are used to the weight and heft of a DSLR, have larger hands, or just like the balance a meatier camera brings to larger/heavier lenses.

Personally, I have big hands, and found the transition from a DSLR body to a smaller mirrorless a little annoying, especially without the use of a camera grip. However, with the X-H1, I feel right at home.

The X-H1 could also be for you if you do slower styles of still photography – portraiture, landscape, architectural, macro, etc. It’s quite unlike it’s other X-series cousins and stands out from the pack for its robustness and practical ergonomics.

The X-H1’s flicker reduction could also be a deciding factor for those doing a lot of indoor shooting – being able to avoid the dreaded ‘bands’ when shooting in artificial light is a huge timesaver.

Avoid the X-H1 if you’re an action photographer, looking for a lighter, more compact camera, or need high-class video options.

Why You Should Buy

mirrorless cameras with 4k video and amazing af system

The Fujifilm X-H1 is a low-light IBIS monster with a rugged, ergonomic design and a processor that pushes the Fujifilm X-Trans sensor to the limits.

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3. Fujifilm X-Pro3

Size: (W) 140.5mm × (H) 82.8mm × (D) 46.1mm / (W) 5.5in × (H) 3.3in × (D) 1.8in
Weight: 497g / 17.5oz
Sensor: X-Trans™* CMOS IV & X-Processor Pro
Megapixels: 26.1

  • Advanced hybrid viewfinder
  • Unmatched viewfinder quality
  • Flip down screen
  • Second sub monitor for film simulation and shooting data
  • Excellent image quality
  • Metal weatherproof build
  • Excellent build quality
  • Weather-Sealed
  • Gorgeous film footage
  • Improved battery performance
  • Great backup hammer
  • ISO Slider is awkwardly placed
  • Hidden LCD is not for everyone

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The Fujifilm X-Pro3 (review) is one of Fuji’s latest X-series cameras (2019) and continues the positive reputation of the X-Pro series. Its style and build are designed to emulate the feel of film photography. Further to this, it is trying to forge a closer relationship between the camera and the shooting experience.

For those who’ve never shot film before, the main difference you’ll find between the Fujifilm X-Pro3 and other X-series cameras is the hybrid viewfinder. The only other camera to have this is the X-100 series including the brand new Fuji X-100V.

The Fuji X-Pro3 with its unique hybrid viewfinder giving you an old school rangefinder-style experience.

The X-Pro3 is the only interchangeable lens camera in the world that incorporates both an optical and an electric viewfinder, with three different options.

The electronic viewfinder, which is approx. 3.69 million dots OLED, works like the standard mirrorless viewfinder, showing the LCD image and information.

As you would expect, the optical viewfinder displayed the real world with an LCD overlayed to show you key camera settings. A new feature of this is the ability to see in advance how the image from different focal length lenses would be framed.

The hybrid option of the clever viewfinder is to have the full optical screen and then in the bottom right-hand corner, a small LCD appears to show you picture in picture. You use this much the live view with an LCD so you can ensure that you white balance, ISO and other settings are optimal.

Having the entire scene in the viewfinder of the X-Pro3, really allows you to capture the action at just the right moment. I can’t tell you how cool this is – you have to try it for yourself.

Especially if you’re a sports photographer, photojournalist, or wildlife photographer you may honestly never want to go back to the LCD only displays of the X-E or X-T series.

The Fuji X-Pro3 has a truly unique and retro style to it. The LCD is hidden and you have constant access to the sub-monitor for film simulation and shooting data.

When it comes to image quality, the X-Pro3 is using the latest technology from Fujifilm to deliver exquisite images regardless of the lighting conditions. It’s housing the brand new Fujifilm X-Processor Pro and the latest CMOS X-Trans IV image sensor.

While a cropped sensor like this may not be able to deliver the high detail images of a full-frame sensor, the Fuji X-Pro3 performs admirably making many question the need to move to full-frame at all.

When it comes to video, the Fuji X-pro 3 has improved on its previous iteration as it supports full 4K video at up to 29.97p. While not marketed as Fuji’s flagship model for video, the X-Pro 3 produces exceptional video quality, especially with the relatively recent Eterna film simulation.

The styling and design of the X-Pro series have always held the spotlight thanks to its rangefinder and retro aesthetics. It is a great looking camera and adds something special to your shooting experience with many first observers believing it to be a film camera.

The Fuji X-Pro3 has an incredible build quality with a solid magnesium frame plus titanium top and base plates. You could seriously hammer a nail into wood with this camera. The standard version is black and has a very stealthy look to it making it perfect for street photography. Two additional variations including Duratech Black and Duratech Silver have a special Titanium coating that is scratch resistant.

Who is the Fujifilm X-Pro3 for?

The Fuji X-Pro-3 is the latest flagship camera meaning that it will suit advanced amateurs and professionals. The biggest attraction to this camera will be the outstanding image quality, retro styling and the unique hybrid viewfinder. The key difference between selecting this camera and the new X-100V is that the X-Pro-3 has interchangeable lenses.

If you love the look and feel of old school film cameras with retro styling, then this camera will give you all of that plus the latest state of the art digital technology Fujifilm can muster. It is the best of both worlds and will deliver exceptional image quality through a full range of in-camera features and functions.

Why You Should Buy

mirrorless cameras with 4k video and amazing af system

A true design classic, with amazing optical performance and a one-of-a-kind hybrid viewfinder.

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4. Fujifilm X-T200

Size: 121.0(W) mm x 83.7 (H) mm x 55.1(D) mm / 4.8 in.(W) x 3.3 in. (H) x 2.2 in. (D)
Weight: 370 g (13 oz.)
Sensor: APS-C CMOS
Megapixels: 24.2

  • Simple menu and camera controls
  • Physical dials, despite the size
  • Great autofocus
  • Improved handgrip
  • Inexpensive
  • Pocketable size
  • Easy to use
  • Built-in EVF
  • Tilting touchscreen
  • Excellent image quality
  • 4K video @ 29 fps
  • Not a good fit for larger hands
  • Sluggish in general

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The Fujifilm X-T200 (review) is a super-compact entry-level mirrorless designed to appeal to mobile phone users who want to enter photography – much like the X-A7.

Unlike the less expensive X-A7, the X-T200 has a built-in electronic viewfinder and has more advanced settings, allowing for greater creative control.

It’s actually Fuji’s least expensive X-series camera that includes an electronic viewfinder – most photographers I know prefer having a viewfinder to compose their images, especially in strong sunlight.

It comes with a 3-way tilt touch screen, improved video ability with 4K at 29.97P for up to 15 minutes – making this a brilliant camera for vloggers.

This upgraded version from the original X-T100 has a new and improved grip making it far easier to hold – especially for those of us with bigger hands.

The Fuji X-T200 about half the weight of many of the more advanced X-series cameras. In fact, the Fujifilm X-T200 is downright tiny but still manages to feature a decent 3 inch tilting touchscreen.

Talking of the screen, a key feature for all the vloggers out there is the ability to flip the screen to the front. This means that when combined with a wide-angle lens, the Fujifilm X-T200 can be used to film yourself at arm’s length – fortunately, there’s also an external 3.5mm mic input, HDMI and USB-C connectors.

The huge 16:9 ratio touch screen allows for full menu control as well as a simple icon menu system that will be appealing to smartphone photographers.

  As expected on a Fujifilm camera, the X-T200’s images come out sharp and detailed. The image sensor is vastly improved over the previous X-T100 model resulting in greater low light performance. The colours and tonality are the expected Fuji-beautiful, and the film simulation mode is a lot of fun. The sensor works beautifully, and the camera itself is a miniature beauty in its own right – I love the graphite/black colourway.

Unfortunately, the kit lens that often comes with the X-T200 is sluggish on the focus. However, you have a huge range of cheap primes and zooms available. If you’ve never worked with interchangeable lenses before and wanted to try it out, this is a great place to start.

In terms of shooting performance, it’s clear that this is Fuji’s entry-level option – autofocus speed is sluggish, as is the camera operation in general.

However, it has to be said that if you’re coming straight into the Fujifilm system and this is your first experience outside of a smartphone, you probably won’t notice any of the slowness – it’s only when you start to compare to the more expensive cameras in their lineup that you’ll see the difference.

If you’re looking for a hassle-free entry-level mirrorless camera that can be had for less than 700 bucks, you can’t wrong with the Fujifilm X-T200. The front-flip LCD screen is also unique on an inter-changeable camera at this price point.

Who is the Fujifilm X-T200 for?

The X-T200 is the perfect first camera for someone new to photography or wanting to step up from smartphone photography. It’s simple to operate, yet offers room to grow into more advanced creative control. It also happens to be the Fuji’s least expensive interchangeable lens mirrorless with a built-in viewfinder.

If you’ve got a limited budget, the X-T200 is the cheapest way to take advantage of all the amazing Fujinon lenses, not to mention those film simulation modes that have made Fujifilm cameras so desirable.

It’s also a great second camera for the pro or advanced amateur when they don’t want to lug around all their heavier gear – just be aware that there’s only one card slot.

Why You Should Buy

mirrorless cameras with 4k video and amazing af system

An inexpensive and fun camera for getting started with the wonderful world of Fujifilm film simulations and X-series lenses.

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5. Fujifilm X-T30

Size: 118.4 x 82.8 x 41.4 mm (4.7 x 3.3 x 1.6 in.)
Weight: 383 g (13.5 oz.)
Sensor: APS-C X-Trans CMOS III
Megapixels: 26.1

  • Feature-packed compact camera
  • 425-point phase-detect autofocus system
  • Excellent face detection capabilities
  • The same sensor as the X-T3, but at a much lower price
  • Small and light
  • 4K video
  • No IBIS
  • Viewfinder not designed for those who wear glasses
  • Can only shoot 10 minutes of video at a time

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The Fujifilm X-T30 (review) is essentially a smaller, lighter version of the X-T3. It uses the same processor, same phase-detection system, and even the same frame rate capability. If you’re wanting the X-T3 or X-T4 but can’t afford it, this is definitely the camera to buy.

The Fuji X-T30 has the same styling as the retro X-T3 and also features the same sensor and processor.

It also makes a great backup body to the X-T3 or X-T4, but remember, there’s only one card slot. If Fujifilm had provided a dual card slot, I don’t see any real reason that professionals would keep buying the X-T3 over this little pocket-rocket.

In fact, the X-T30 has enhanced face detection and eye-tracking. You can now choose the face that you want to lock on to, which is great when shooting crowds of people when you need to hone in on just one subject.

It also has a few additional functions designed to cater to the less professional photographer (i.e. Advanced SR Auto, etc.). Also, the Fujifilm X-T30 is somewhat smaller, which will be a big plus to travel photographers.

The only real trade-offs for going with the X-T30 are a limited buffer, fewer body controls (it’s a smaller camera), no weather-proofing and only one card slot. Otherwise, it’s essentially the same camera as far as still photography is concerned.

  Video is really the only place where you might be disappointed with the Fujifilm X-T30’s performance, and that’s primarily because you’re limited to 10-minute clips. (I suspect this is because the camera’s so small – it would probably overheat if it went longer.)

Still, during those 10 minutes, it can record 8-bit 4:2:0 video direct to the SD card or 10-bit 4:2:2 video to an external recorder. That gives you plenty of post-processing leeway.

It also comes with the Eterna film simulation, for those who don’t want to spend time colour grading – Eterna gives a soft, muted look to the overall image, making it particularly suited for skin tones.

Eterna has actually been one of the most compelling reasons for videographers to use the newer Fujifilm cameras that offer it – the flat, low-saturation look offers more flexibility for post-production, but also looks beautiful straight out of the camera.

For photographers, Eterna can be applied to stills on the Fujifilm X-T30 too, offering a truly unique look to the final JPEG – somewhere between Classic Chrome and ProNeg Std. I like to use it in the early morning (blue hour) when shooting outside.

Overall, considering the X-T30 retails for a full $500-$600 less than the X-T3, you’re getting an amazing camera. If you want the exceptional performance and features of the X-T4 but don’t have the cash, the X-T3o is really your best bet.

Who is the Fujifilm X-T30 for?

The Fujifilm X-T30 is for those who want the quality of the X-T3 or X-T4, but don’t want to fork out the cash.

Amateurs, hobbyists and pros will all love this camera. Basically, it’s for everyone who doesn’t need the features of a full-frame, wants top-of-the-line features otherwise and is looking to spend less than $1,000.

In my mind, it’s only the hardened professional who absolutely needs a weather-proof body with dual card slots, who would pay the extra to get the X-T3 or X-T4.

The Fujifilm X-T30 is an absolute bargain of a camera – this much technology packed into such a stylish body at an affordable price is a true rarity, but Fujifilm has managed to accomplish it.

Why You Should Buy

The Fujifilm X-T30 features flagship technology in a smaller, less expensive package. Best bang for the buck Fujifilm camera of the year.

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6. Fujifilm X-A7

Size: 119.0(W) mm x 67.7 (H) mm x 41.1(D) mm / 4.7 in.(W) x 2.7 in. (H) x 1.6 in. (D)
Weight: 320 g (11 oz.)
Sensor: APS-C CMOS
Megapixels: 24.2

  • Sharp, top-quality images
  • Great colour and tonal reproduction
  • Front-flip LCD screen
  • Easy to use
  • Compact
  • Relatively inexpensive
  • Face/eye detection focus
  • Sluggish autofocus with kit lens
  • No electronic viewfinder
  • Awkward to use

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If you’re looking to make your first foray into the world of mirrorless cameras and don’t want to spend a lot of money, the Fujifilm X-A7 (review) is a great choice. Plus, over its previous incarnations, the Fuji X-A7 has had some serious upgrades.

Its large sensor and interchangeable X-series lens system open up a whole world of photography beyond the smartphone, without being too complex for novice users.

As one of Fuji’s least expensive X-series mirrorless cameras, the Fujifilm X-A7 doesn’t have a viewfinder, but the simplified, user-friendly controls paired with its exceptional image quality make it a great entry-level camera.

The X-A7 features a large 16:9 ration LCD touch screen that can face the front – perfect for filming yourself vlogging, or for that all-important selfie-shot – there are even in-camera selfie settings that help you look your best!

Leave it on Auto to take advantage of its excellent point-and-shoot capacities, or delve into its manual controls and get more creative.

Either way, the Fujifilm X-A7 is an excellent camera for first-timers or smartphone shooters who are looking to go deeper into the world of photography.

The Fujifilm X-A7 is a great entry-level interchangeable lens camera.

Fortunately, the autofocus on the X-A7 has been greatly enhanced thanks to its new sensor and processor. However, the included kit lens is terribly sluggish to the detriment of the performance of the camera. If you find it too slow, then I’d recommend buying the body only and pairing it with a better zoom lens, or investing into a fast prime.

It’s also a good idea to invest in a better lens if you’re wanting to do a lot of low-light photography. With the new sensor, low light performance has greatly improved on this camera – noise is less of an issue when shooting at higher ISO.

As far as video is concerned, the full HD video quality is high-quality. This has been boosted to shoot a respectable 4K video at 29 fps making this a perfect camera for vlogging or for holiday videos.

Overall though, the Fujifilm X-A7 is an impressive little camera for beginners (see guide) that’ll slide into your jacket pocket with ease.

It takes great photos (both Raw and Jpeg), is available in a range of colours (the fake-leather accents are a nice touch), and offers a low-priced entry-point to the great X-mount Fujinon lenses.

The Fuji X-A7 features a huge 16:9 ratio touch screen with simple icon menu controls

Who is the Fujifilm X-A7 for?

The Fujifilm X-A7 is perfect for those who are looking to upgrade from their smartphones and explore the interchangeable lens world.

It’s beginner-friendly, won’t break the bank, and allows you to invest in X-series lenses while upping your game on an easy-to-learn camera.

The styling is also clearly aimed at the fashion-conscious vlogger, with good looking fake-leather side panelling that elevates the camera above plasticky point and shoots.

Why You Should Buy

mirrorless cameras with 4k video and amazing af system

The Fujifilm X-A7 is the perfect step up from a smartphone for photographers wanting a no-nonsense point and shoot.

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7. Fujifilm X100V

Size: (W) 128.0mm × (H) 74.8mm × (D) 53.3mm /(W) 5.04in × (H) 2.94in × (D) 2.10in
Weight: 478g / 16.9oz
Sensor: X-Trans™* CMOS IV & X-Processor Pro
Megapixels: 26.1

  • Awesome hybrid viewfinder
  • A new sharp, fast lens
  • The latest X-Trans IV sensor
  • Highly customizable
  • In-lens ND filter
  • Compact, beautiful design
  • Inconspicuous styling
  • 17 film simulations
  • Poor grip
  • No dual card slot
  • Limited weather sealing

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Since its launch in 2010, the X100 series has seen a tremendous rise in popularity, culminating with this, the fifth generation Fujifilm X100V (review). And it is fair to say that this is the best of the best.

I’ve owned previous generations, and have always been impressed by the image quality produced by its fixed 23mm (35mm equivalent) f/2 lens combined with Fujifilm’s acclaimed X-Trans APS-C CMOS sensor.

Auto-focus was never a strong point for earlier iterations, but with the V model using the new faster 23mm f/2 Version II lens autofocus is incredibly fast. ,

Fujifilm has created an incredibly versatile, high-quality rangefinder camera that oozes style. Forget the over-priced ‘red dot’ cameras out there – this little number beats them hands down in the aesthetic design stakes.

Whether you take advantage of the hybrid viewfinder or not (which allows you to choose from a conventional optical viewfinder with an electronic overlay or an electronic viewfinder), shooting with the Fujifilm X100V is an utter joy for street, documentary and travel.


The X100V features numerous improvements and refinements over previous models, including the powerful third-generation 26.1 MP X-Trans CMOS IV sensor, X-Processor Pro image processor, smart button layout with joystick AF control, Built-In ISO dial, new film simulations, new lens and more.

If you shoot single-point AF mode like I do, having a joystick or joypad to manually control the AF point is an absolute must.

The refresh rate and clarity of the EVF are incredible, making the EVF seem even more like you’re looking from an OVF.

A continuous shooting mode up to 11 fps combined with a larger buffer and improved AF system means that the Fujifilm X100V can keep up with fast-moving action too… although I’d never call this a camera for sports photography by any stretch.

I particularly enjoy the X100V due to the limitations imposed by its fixed lens – despite all the amazing Fujinon X-mount lenses available, I sometimes prefer the simplicity of having a camera with no lens options… and thanks to the incredible sharpness/contrast of the built-in new 23mm f/2 II, I don’t feel like I’m missing out on anything.

X100V shotkit

The built-in ND filter is also a great touch, and something I find myself using it a fair bit when shooting the kids out in the broad daylight – it’s nice to still be able to get a shallow depth of field with that gorgeous f/2 lens.

We haven’t mentioned the aesthetics of the camera yet, but it goes without saying that this is one gorgeous camera to look at and to hold. The retro-rangefinder inspired styling is a sure hit for any photographer and is sure to attract some compliments.

(If you want to go a step further with some customisations, check out our article on accessories for the Fujifilm X100 cameras.)

Overall, I highly recommend this camera, whether you’re a professional or a beginner. The Fujifilm X100V is a fantastic all-round camera that’s perfect as an everyday workaround or even used to earn money as a pro photographer – just remember there’s only one card slot.

Who is the Fujifilm X100V for?

The tack-sharp lens, the professional image quality, and the no-hassle compact-size make the Fujifilm X100V the perfect everyday carry camera for the dedicated photographer.

It’s a particularly convenient pocket camera for travel, street, or documentary photography.

If you’re looking for a Fuji camera that can shoot beautiful straight-out-of-camera JPEGS, as well as competent RAWs, but don’t have time for multiple lenses, this is definitely the camera for you. It also happens to be an absolute joy to use.

Why You Should Buy

The Fujifilm X100V is the perfect pocket camera for uncomplicated family, travel, and documentary shooting. My favourite of the bunch.

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8. Fujifilm XF10

Size: 112.5 x 64.4 x 41.0 mm (4.4 x 2.5 x 1.6 in.)
Weight: 278.9 g (9.8 oz.)
Sensor: APS-C CMOS
Megapixels: 24.2

  • Excellent image quality, especially JPEG
  • Excellent lens performance
  • Low noise at high ISOs (RAW and JPEG)
  • Beautiful colours
  • Surprisingly good battery life
  • Super-compact
  • Touchscreen
  • Great value
  • 4K/15p video, not a serious feature
  • Buffer fills quickly when shooting RAW bursts
  • Slow autofocus
  • Shallow grip

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The Fujifilm XF10 is a high-performing, minimum-fuss point-and-shoot camera that’s perfect for travel if you want a step up in quality from your smartphone.

It comes with a fixed 18.5mm f/2.8 (28mm equivalent) wide-angle lens that is optimized for its 24.2-megapixel APS-C sized sensor.

Even though I’m a fan of shooting at 35mm, I find 28mm a welcome break, and perhaps even better suited for travel photography, allowing you to get more in the frame.

The main reason to upgrade from a smartphone to the Fujifilm XF10 is sensor size – the APS-C CMOS sensor inside the XF10 is a full 14 times larger than the sensor inside conventional smartphones.

Combined with the impressively fast f/2.8 wide-angle lens, the low-light and depth-of-field performance of this little pocket camera far exceed anything even the best smartphones can do… yes, even Portrait mode on your fancy new iPhone!

A quick word on the latest smartphone background-blurring features – it’s definitely a step in the right direction, but it’s still just A.I. making the tweaks – it’s definitely not foolproof, and sometimes produces rather odd results, where the background looks like a painting.

Fuji XA5 review shotkit

Compared to the size of an iPhone 7, it’s easy to see why the Fujifilm X-F10 is so popular with travellers.

It’s hard to mark the Fujifilm XF10 down for all the features that it’s missing, like a tilting or vari-angle rear screen, viewfinder, image stabilization, etc., since it’s not meant to be that kind of camera. Think of it as a luxury point-and-shoot.

What the Fujifilm XF10 does do, it does superbly. The natural skin tones and beautiful colour reproduction are worth it just in themselves.

The 18.5mm fixed lens provides outstanding detail and sharpness. It’s wide enough to get more context, but not so wide that it brings in elements of distortion. Overall, it’s just a superb little travel camera that’ll slide into your back pocket.

As mentioned before, I love the limitations a fixed-lens system imposes – there’s no ‘temptation’ to bring every other lens you own, and you’re forced to improve, shooting the same focal length constantly, until you can visualise the scene before even lifting the camera to your eye.

Another bonus is that the XF10 is super-easy to use. The 3″ touchscreen operates just like a smartphone, responding to pinch and zoom, drag, and swipe gestures. The controls are so simple, in fact, most can operate it easily with just one hand.

On top of this, the XF10 weighs just 279g (9.8 oz). (Smartphones are generally between 160-200g.) It’s also much less expensive than other premium point-and-shoots on the market in 2021.

So if you travel a lot or simply want a lightweight camera that outperforms your smartphone, you’ll want to take a serious look at the Fujifilm XF10. Its slim size, sharp wide-angle lens, and excellent image quality make it one of the best pocket-camera options in this price range.

Who is the Fujifilm XF10 for?

The Fujifilm XF10 is a top-quality pocket camera for smartphone upgraders. Its slim design, excellent performance, super-sharp wide-angle lens, and smartphone-like controls make it the perfect first step up for those who do lots of street and travel photography.

It does have its limitations, but that’s to be expected for an inexpensive point and shoot camera that’s not trying to shoot up there next to the big boys – the XF10 has created its own niche in the pocket camera market, and it’s currently dominating it very well.

Why You Should Buy

The Fujifilm XF10 is a minimum fuss point-and-shoot camera with all the gorgeous Fujifilm film stock simulations, that slips easily into your back pocket.

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9. Fujifilm GFX 50R

Size: 160.7 x 96.5 x 66.4 mm (6.3 x 3.8 x 2.6 in.)
Weight: 775 g (27.3 oz.)
Sensor: 43.8mm x 32.9mm Bayer array
Megapixels: 51.4

  • Out of this world image quality
  • Great handling
  • Excellent price for a modern medium format digital camera
  • Endless customization ability
  • Weather sealing
  • Excellent EVF
  • Relatively slow autofocus
  • Slow continuous shooting speed
  • Not great at video
  • Shallow grip

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Most often used in fashion and advertising, medium format cameras used to be out of reach for most photographers. Many can run up to over $40,000 for the camera body alone.

At the end of 2016, Fujifilm came out with one of the first mirrorless medium-format cameras ever: the Fujifilm GFX 50S, which I reviewed here.

Pricewise it finally brought medium-format cameras into the range of the enthusiast, while offering portability not generally seen in these high-end cameras.

The newer Fujifilm GFX 50R is a lighter, less expensive version of the 50S, with almost everything else the same.

Roughly the size of a DSLR, the GFX 50R (review) combines the incredible image-capturing performance of a medium format camera, the handheld familiarity of a DSLR, and the irresistible film-like design we all know and love in a Fujifilm camera.

In short, it’s something of a revelation in the camera industry and has photographers from every other brand looking over to the Fujifilm camp with envy…

fuji gfx sample image

Crazy shallow depth of field from the Fujifilm GFX + 110mm f/2 GR | 1/200 f/2 ISO500.

Like its older brother, the Fuji GFX 50R has a 51 mp sensor that is 70% larger than a full-frame camera’s. That means it provides exceptional imagining performance – sharpness, colour reproduction, ISO range, and noise performance are far better than even the best full-frame camera in 2021.

The fall-off from in-focus to out-of-focus on the GFX 50R is just incredible – pairing it with one of the fast Fujinon GF lenses will leave your jaw on the flow when you see your images on a high-quality photography monitor.

In addition, the dynamic range is great too. The high-resolution files provide seemingly endless editing flexibility, even in JPEG images.

The shutter speed is also pretty impressive – 1/16000 when using the electronic shutter.

Because of its smaller, lighter build, the Fujifilm GFX 50R is more portable than the standard medium format cameras and can be used for wedding, documentary and even street photography.

It’s also weather-sealed, which further enforces Fujfilm’s desire for photographers to take this one out of the studio.

I could go on about the look and feel of the GFX 50R, but if you’re familiar with Fuji cameras it won’t surprise you that particular attention has been paid to everything from the composition of the operation dials to the clicking sensation and sound.

It’s a beautiful camera to hold and work with, although the limited grip will make you nervous at times – particularly in cold weather when shooting with gloves.

Don’t expect the Fujifilm GFX 50R to function like an APS-C or full-frame camera. It’s very different, especially in terms of depth of field. The depth of field on a medium format is considerably shallower than APS-C or a 35mm full-frame, and it can take some practice getting everything in focus.

Also, don’t expect to be doing much video on this camera. Today’s medium format cameras still don’t have what it takes for being good at shooting video, and the Fuji GFX 50R is no exception. If you’re buying this camera, it’ll be for the exceptional stills it can create, not its video.

Another thing to keep in mind if you’re not used to medium format cameras is that the autofocus system on the GFX 50R is somewhat slower than what we’re used to on smaller frame cameras.

The GFX features incredible dynamic range | 45mm f/2.8 GR | 1/125 f/2.8 ISO100

There are also much fewer lens options out there for Fuji’s medium-format cameras, although the roadmap does promise some interesting options for the future.

That being said, if you’ve been wanting to try out a medium format camera and haven’t been able to afford one, the Fujifilm GFX 50R is really the best option out there.

It’s $1,000 less than the 50S and about $2,000 less than the Hasselbad X1D, its most direct competitor. Depending on which lens you buy, a GFX 50R setup can cost half as much as a similar X1D kit.

This isn’t a camera for the casual photographer or for those needing fast autofocus or a super light camera. Instead, it’s for those that crave the super high resolution, stunning image quality, and the medium-format “look.” The GFX 50R will perform best in slow, deliberate environments like the studio or on a landscape photographer’s tripod.

It may look like a giant rangefinder, but this isn’t a camera you’ll be doing run and gun style street photography with, even though it’s definitely tempting!

If you want to elevate the look of your photos with a bit of the elusive medium-format-magic, this is a great place to start. It’s not “cheap” by any stretch, but its $5,500 price tag puts it far more in the reach of the enthusiast than ever before.

Who is the Fujifilm GFX 50R for?

The Fujifilm GFX 50R is for serious photographers looking for the exceptional image quality of a medium format camera.

It’s especially great for commercial fashion and advertising photography where every megapixel counts, but as the GFX 50R is impressively portable, it can also be taken off the tripod and used for wedding, portraiture, and even street photography – just don’t expect lightning-fast shooting performance.

If you told me that medium format digital cameras would be in the reach of non-professional photographers in 2021, I’d never have believed you. Fujifilm has made this possible.

Why You Should Buy

If you’ve got the money, don’t even think about it. The Fujifilm GFX 50R offers the absolute best image quality out of a camera this size.

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10. Fujifilm GFX 100

Size: 156.2mm (W) × 163.6mm (H) × 102.9mm (D) / 6.15in. (W) × 6.44in. (H) × 4.05in. (D)
Weight: 1,400g / 49.4oz.
Sensor: 43.8mm x 32.9mm Bayer
Megapixels: 102

  • Insane image quality
  • Great handling
  • Excellent price for a modern medium format digital camera
  • Great customization ability
  • Weather sealing
  • Interchangeable EVF
  • Price of a new car
  • Slow continuous shooting speed
  • Massive body
  • Poorly designed thumb rest

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When you first see and pick up the Fujifilm GFX100 you are almost immediately intimidated by its size. With the appearance of a Fuji X-T4 with a battery grip, it still holds that true Fuji retro design.

This truly is a beast of a camera and for good reason, as it’s sporting a whopping 102-megapixel sensor.

At the end of 2016, Fujifilm came out with one of the first mirrorless medium-format cameras ever: the Fujifilm GFX 50S, which I reviewed here.

Before long the rumours of Fuji’s continued pursuit into medium format camera were circulating, that a 100-megapixel camera was on the way. This generated a lot of excitement amongst fashion and portrait photographers who were already enjoying the other GFX cameras and lenses.

Price-wise the GFX100 is by no means an impulse-buy kind of purchase. Coming in at the same price as a new, small compact car you really have to be serious about return on investment.

In terms of its size, this is around the size of a big pro-level DSLR, if not bigger. The GFX100 produces images with insane levels of detail thanks to its exceptional image capturing performance, all within a familiar Fuji retro body packed full of features.

Basically, this is a rare beast in the photography world and is the envy of every camera manufacturer that Fuji was able to bring to market such an incredible camera.

  Thanks to the massive 102-megapixel sensor, far larger than a full-frame camera sensor, the GFX100 is producing exceptional image performance across all aspects including sharpness, colour science, low light performance and noise management like no other camera.

You will not believe your eyes when you see the quality of images either on a quality monitor or even printed out in the large format. Thanks to an exceptional range of Fujinon GF lense, you have the ability to achieve incredible fall off from the in-focus to out of focus elements.

In addition, the dynamic range is great too. The high-resolution files provide seemingly endless editing flexibility, even in JPEG images.

The GFX100 boasts an impressive shutter speed of 1/4000 in mechanical and 1/6000 in the electronic shutter.

Despite its size, the GFX100 is still a relatively portable camera and would perform exceptionally well in wedding and portrait photography. Thanks to its comprehensive weather sealing, you will not hesitate to get out and about with this camera to capture gorgeous images not just in the studio setting.

The build quality of this GFX camera is outstanding with a retro feel that in no way compromises ergonomics and handling. Due to its size, the GFX100 has a built-in handgrip that houses dual batteries and provides additional controls for portrait orientation shooting. Whilst a heavy beast of a camera, it’s still very easy to work with and the interchangeable EVF provides flexibility in how you operate the camera.

Control dials and buttons have been sensibly placed to ensure ease of use and familiarity of control and there are terminal ports for studio shooting or for videography built-in.

Whilst not the most practical camera for video, most medium-format cameras are ineffective at video, the GFX100 does shoot 4K at 30p which is pretty respectable.

When it comes to autofocus, the GFX100 has vastly improved over the previous GFX models as the hybrid autofocus system performs at a similar capacity to a Fuji mirrorless camera. Face and eye detect operate as expected and overall the focusing system is fast and sharp.

Thankfully, the Fujinon GFX lens range is growing with 7 primes and 3 zooms available, with more promised in the near future. There are also much fewer lens options out there for Fuji’s medium-format cameras, although the roadmap does promise some interesting options for the future.

When it comes to price, the GFX100 is up there with the best of them, although not nearly as expensive as some of those red-dot medium format cameras. And none of them has the capacity to create such high details images nor boast a 102-megapixel sensor.

Traditionally medium-format cameras have been developed for slower and more intentional shooting conditions such as being in a studio or setting up a cracker of a landscape shot. However, the GFX100 seems to break from the class with its faster autofocus and relative portability. There is no reason why you could not employ this camera for weddings, events or even dare I say street photography.

If you are looking at medium-format as a serious next step in your pro photography, the GFX100 is an incredible option to have as you will be creating images with world-class levels of detail and dynamic range.

But keep in mind that it is either this or a new car!

Who is the Fujifilm GFX100 for?

The Fujifilm GFX100 is a camera designed for serious photographers looking for the exceptional image quality from a medium format camera.

If you work in a commercial photography business that covers fashion, models and advertising, then having the capacity to capture such highly detailed images will set you apart from the rest with the GFX100.

And as mentioned, there is no reason why you cannot take this camera out and about for use in every setting and genre. Imagine being able to capture astrophotography with a 102-megapixel sensor?

Why You Should Buy

mirrorless cameras with 4k video and amazing af system

Mind-blowing image quality in a robust body that’s not much bigger than a flagship DSLR. Insane detail allows for huge prints or extreme cropping.

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How to Edit Fujifilm Images

For some reason, not a lot of photographers know about a piece of software called Capture One Pro Fujifilm 12 – a powerful image editor that’s tailored for Fuji camera owners.

Aside from all the core features of Capture One Pro, this software also includes the ability to view/edit all the Fujifilm Film Simulations that you know and love.

In addition, all the Fujifilm colours and tones (whether RAW or JPEG) are reproduced more faithfully in Capture One Pro Fujifilm 12 than in Adobe Lightroom, for example.

There are a couple of ways to buy the software – one is a subscription plan, the other is to buy it outright. Fortunately, both versions are on sale at a 50% discount right now – check out our review of Capture One 12 for more information.

My Recommendations


If you want a short version of the reviews below, here are my suggestions of what Fujifilm X camera body to invest in:

Want the best all-round Fuji camera in 2021? Get the Fujifilm X-T4. It’s a real multi-purpose body, with a sensor and features to keep up with full-frame cameras.

What if you want the X-T4… but can’t afford it?! Get the Fujifilm X-T30 – amazing bang for the buck, and a baby version of its big brother. Most of the best features, for a lot less money.

Want a camera you can just grab and shoot with minimal fuss? Get the Fujifilm X100V. It’s what I use as an everyday walk-around, or when I’m travelling and want something compact. The new fixed lens is exquisite and offers welcome simplicity in a world of lens options.

Want the best Fuji camera for vlogging? While all the Fuji cameras offer great video recording, it’s the X-T200 that offers that all-important front-facing screen.

Want the absolute best image quality without sacrificing size? The Fujifilm GFX100 is the camera if you have deep pockets and a thirst for insane IQ.

Realistically though, investing in any Fujifilm camera containing the legendary X-Trans sensor will set you up for a lifetime of great photography and a truly unique shooting experience.

Frequently Asked Questions

Are Fujifilm Cameras good for photography?

Fujifilm has created an impressive lineup of cameras that use the latest technology to deliver outstanding results. While the two giants of the camera scene – Nikon and Canon – still have legions of dedicated fans, many photographers have been making the switch to Fujifilm without regrets.

Is Fujifilm good for video?

Yes – generally speaking, Fuji cameras offer excellent video recording capabilities. The Fujifilm X-T200 is a great one for YouTubers as it is light and also has a front-facing screen.

Which Fuji camera is best?

The best Fuji camera for you will depend on your needs. For the best all-around Fujifilm camera, our top pick is the Fujifilm X-T4. For travel, we love the Fujifilm X100V. If you’re after a small and lightweight point-and-shoot, we’d go with the Fujifilm XF10.

Where are Fujifilm cameras made?

The majority of Fujifilm cameras and lenses are made and manufactured in Japan.

Best Fuji Cameras | Final Words


This was an especially difficult guide to write. The fact of the matter is, every single Fuji camera on the market in 2021 could be a great choice for you.

The Fuji X series has cemented itself with its high quality, feature-packed, aesthetically pleasing, well-built, and above all, enjoyable to shoot a range of cameras.

Throw in Fujifilm’s years of experience creating some of the world’s finest film stocks, and you have a camera that can shoot in film emulation modes that would make any keen Instagrammer do cartwheels!

In this guide, I’ve selected what I believe are the 9 best Fujifilm cameras – the best bang for your buck, despite the presence of newer models.

Hopefully, by seeing them all laid out in this one guide, you’ll be able to make an educated decision on which Fuji camera should have pride of place in your bag.

Now get out there and start shooting ;-)

Editor's Choice

Fujifilm X-T4

Excellent RAW & JPEG image quality with state-of-the-art image stabilization, autofocus and burst mode.

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Disclaimer: All recommendations are impartial and based on user experience, with no bias to the products or the brand. The products in this post may contain affiliate links.


The best Fujifilm cameras in 2021: retro compacts, mirrorless and medium format

The best Fujifilm cameras come in three main types: Fujifilm X-mount mirrorless cameras, Fujifilm's premium fixed lens compacts and the company's impressive (and impressively affordable) medium format GFX cameras. We've split our guide into sections for each type.

Specializing in APS-C and medium format sensors, Fujifilm's range of cameras includes entry-level models like the Fujifilm X-T200 to the newly announced 50MP Fujifilm GFX50S II. If you're looking for a camera to shoot video, the in-body-stabilization of the Fujifilm X-T4 might be your best bet while the Fujifilm X-S10 is the ultimate all-rounder.

Fujifilm is known for manufacturing some of the best mirrorless cameras and best medium format cameras you can buy. Designed with retro cameras in mind, many Fujifilm cameras feature dials for adjusting things like shutter speed, ISO and exposure compensation. 

To get the most out of your photography, pair your camera body with some of the best Fujifilm lenses such as the Fujinon XF 8-16mm f/2.8 R LM WR which is perfect for landscapes or the Fujinon XF80mm F2.8 R LM OIS WR Macro for your close-up photography needs. 

Whether you're after a top-end Fujifilm GFX 100S or a more compact model like the Fujifilm X-T30 (recently upgraded to the X-T30 II), we've put together a list of the best Fujifilm cameras you can buy. 

The best Fujifilm camera in 2021

X-mount mirrorless

1. Fujifilm X-S10

Fujifilm's most conventional X-mount camera is brilliant for enthusiasts


Type: Mirrorless

Sensor: APS-C

Megapixels: 26.1MP

Lens mount: Fujifilm X

Screen: 3-inch vari-angle touchscreen, 1.04m dots

Viewfinder: EVF, 2,360k dots

Max continuous shooting speed: 30/8fps

Max video resolution: 4K

User level: Intermediate/Expert

Reasons to buy

+Small size & excellent build quality+Vari-angle touchscreen+In-body image stabilisation

Reasons to avoid

-Conventional mode dial

Unlike the higher-level X series cameras, the Fujifilm X-S10 doesn't include as many external exposure control dials but considering its weight and build quality, we can let that slide. The Fujifilm X-S10 is the ultimate all-rounder with IBIS (in-body stabilization), a fully articulated screen and excellent handling. Some Fujifilm users may be disappointed to find out the shutter speed button has been replaced with a mode dial but this camera has so many other appealing qualities it shouldn't matter too much. The Fujifilm X-S10 might just be the best APS-C camera on the market right now in terms of performance, build quality and price point which is why we have it at the number one spot.

Read more:Fujifilm X-S10 review

2. Fujifilm X-T4

The most powerful APS-C mirrorless camera you can get


Type: Mirrorless

Sensor: APS-C

Megapixels: 26.1MP

Lens mount: Fujifilm X

Screen: 3in articulating touchscreen, 1,620k dots

Viewfinder: EVF, 3.69 million dots

Max continuous shooting speed: 30/15fps

Max video resolution: 4K

User level: Expert/professional

Reasons to buy

+6.5-stop in-body stabilisation+4K video at up to 60/50p+High-speed shooting

Reasons to avoid

-New and expensive

The Fujifilm X-T4 is a powerful APS-C sensor camera that suits the needs of both videographers and photographers alike. Expanding on the already impressive Fujifilm X-T3, the X-T4 also features 6.5 stops of IBIS, an improved shutter that lasts longer and can achieve higher burst speeds plus an updated battery so you can shoot for longer. Like the X-T3 which was released in 2018, it has the same 26.1MP X-Trans sensor, super-fast autofocus and the capacity to shoot 4K video. It does come in at a higher price point than the X-T3, but with all the improvements we think it's definitely worth it if your budget will stretch. 

Read more:Fujifilm X-T4 review

3. Fujifilm X-T30

The X-T30 is compact and powerful and a Mark II has been announced


Type: Mirrorless

Sensor: APS-C

Megapixels: 26.1MP

Lens mount: Fujifilm X

Screen: 3in tilting touchscreen, 1,040k dots

Viewfinder: EVF, 2,360k dots

Max continuous shooting speed: 30/8fps

Max video resolution: 4K

User level: Intermediate/Expert

Reasons to buy

+Small size & traditional design+Excellent image quality+Autofocus performs well

Reasons to avoid

-No in-body stabilisation

You might want to think of the Fujifilm X-T30 as the smaller, sister version of the Fujifilm X-T3. With many of the same internal specifications including a 26.1mp X-Trans Sensor, a 30fps electronic shutter and super fast, phase-detect AF it offers a cheaper alternative in a more compact body. It doesn't have as many exposure control dials as the X-T3 but these options can be customized in the menu. While the video capabilities of the X-T30 aren't up to the same professional level as the X-T4, it still has the ability to shoot in 4K at 30fps. Fujifilm has just announced a brand new Fujifilm X-T30 II which rather than being a complete update, refreshes the pre-existing model. It will include the super-fast autofocus system of the X-T4 plus Fujifilm's latest film simulations; Classic Neg, Eterna Bleach Bypass, Monochromatic color and color Chrome Effect Blue. You will also be able to apply a grain effect in-camera, its HDR mode offers up to 800%+ dynamic range and Multiple Exposure options have also been extended. 

Read more:Fujifilm X-T30 review

4. Fujifilm X-T200

It's a neat and affordable DSLR-style mirrorless model that's rather good


Type: Mirrorless

Sensor: APS-C

Megapixels: 24.2MP

Lens mount: Fujifilm X

Screen: 3in articulating touchscreen, 2,760k dots

Viewfinder: EVF, 2,360k dots

Max continuous shooting speed: 8fps

Max video resolution: 4K

User level: Intermediate

Reasons to buy

+4K video upgraded+Lightweight, ergonomic design

Reasons to avoid

-A little pricey-Sensor CMOS, not X-Trans

The Fujifilm X-T200 is the perfect entry-level camera for people that want something that produces high-quality images but won't break the bank. The X-T200 features several improvements on the original Fujifilm X-T100 including 4K video at 30p rather than 15p and faster autofocus. It has the same 24.4MP APS-S CMOS sensors as the X-T100 which is more than capable of taking high-resolution images for print. With a slightly bigger, fully articulated screen and a quicker 8fps in burst mode, the X-T200 certainly has a lot of appeal. You can purchase the camera either as body-only or as a kit with the XC15-24mm F3.5-5.6 OIS PZ kit lens. Both cameras use Fujifilm's W126S battery but it's worth noting the X-T200 has a shorter battery life than the X-T100 so a spare will be handy. This would be a perfect choice for anyone who wants to buy their first Fujifilm camera and start their photographic journey.  

Read more: Fujifilm X-T200 review

5. Fujifilm X-E4

A pocket sized camera for retro enthusiasts


Type: Mirrorless

Sensor: APS-C

Megapixels: 26.1MP

Lens mount: Fujifilm X

Screen: 3-in tilting touchscreen, 1,620k dots

Viewfinder: EVF, 2.36m dots

Max continuous shooting speed: 8/10fps

Max video resolution: 4K

User level: Enthusiast

Reasons to buy

+Compact size+Physical exposure controls+Same image quality as X-T4

Reasons to avoid

-No in-body stabilization-Awkward with larger zooms

At first glance, the Fujifilm X-E4 might seem very similar to the X-T4 but in reality, it's quite a different camera. While the X-T4 is aimed at professionals looking for a decent all-rounder, the X-E4 is more aimed at enthusiasts or travel photographers who want something compact and portable but with the handling of a traditional camera. The X-E4 features the same sensor and focussing system as the X-T4 but it doesn't include IBIS. Unlike the X-T4, the X-E4 is a rangefinder-style camera which, a bit like Marmite, some people love and some people hate. The X-E4 comes in a kit with the Fujifilm XF 27mm f/2.8 lens which not only looks and feels well made, it also delivers high-end performance. The X-E4 comes in either black or silver and it works best with Fujifilm's prime lenses.

Read more:Fujifilm X-E4 review.

6. Fujifilm X-Pro3

The retro classic with a unique viewfinder


Type: Mirrorless

Sensor: APS-C

Megapixels: 26.1MP

Lens mount: Fujifilm X

Screen: 3in tilting touchscreen, 1,620k dots

Viewfinder: Hybrid OVF (95% cov, x0.52 mag) and OLED EVF (100% cov, x0.66 mag, 3.69m dots)

Max continuous shooting speed: 11fps mechanical shutter, 20fps electronic, 30fps with crop

Max video resolution: 4K UHD

User level: Enthusiast/Professional

Reasons to buy

+Superb retro design+Hybrid optical/electronic viewfinder+Novel 'hidden' screen

Reasons to avoid

-Expensive and specialised

Styled on a classic rangefinder camera but featuring the latest digital technology, The Fujifilm X-Pro 3 is aimed at people who want a retro camera with modern features. The X-Pro 3 includes the latest 26.1MP X-Trans sensor, improved autofocus and a unique screen design. Instead of having a screen that always shows an image, it has a screen that folds flat against the body and using a small digital screen imitates film packet slots on the back of film cameras. The hybrid electrical/optical viewfinder makes it stand out from other Fujifilm cameras as it offers a fully electronic mode, an optical mode with electronic overlays and a digital rangefinder mode. The Fujifilm X-Pro 3 comes in black, Dura black or Dura silver. The Dura models come with a surface-hardening technology called Duratect which is applied to achieve strong scratch resistance so it will look brand new for longer. Released in 2019, the Fujifilm X-Pro3 has retained its high price point, otherwise, it might appear higher in the list. This is certainly a camera that you would buy if you're looking for something a little more specialist.

Read more:Fujifilm X-Pro3 review

Compact cameras

7. Fujifilm X100V

The latest addition to the series that started it all has real old-school charm


Type: Compact

Sensor: APS-C

Megapixels: 26.1MP

Lens: 35mm f/2 (effective)

Screen: 3in tilting LCD, 1,620k dots

Viewfinder: Optical + 3,690k-dot EVF

Max continuous shooting speed: 20 / 11fps

Max video resolution: 4K

User level: Enthusiast

Reasons to buy

+Hybrid viewfinder+Sumptuous image quality

Reasons to avoid

-No optical stabilisation-Pretty pricey

Fujifilm's original X100 was the camera that sparked people's obsession with Fujifilm's retro-styled modern cameras. Five models later, the Fujifilm X100V is still a very popular choice for those who want a premium camera without the faff of changing lenses. With a street-friendly fixed lens equivalent to 35mm, it makes it the perfect camera for street photographers or portrait photographers alike. It possesses the same exceptional build quality of all Fujifilm cameras in a small, pocketable version that makes it ever so portable. It has the same 26.1MP X-Trans sensor as the X-T4 and the same hybrid viewfinder as in the X-Pro 3. The X100V might just be the most advanced, APS-C fixed lens camera on the market and certainly aimed at enthusiasts but its slick design and up-to-date features don't come cheap. 

Read more: Fujifilm X100V review

8. Fujifilm XF10

It's like an X100V but less than half the price


Type: Compact

Sensor: APS-C

Megapixels: 24.2MP

Lens: 28mm f/2.8 (effective)

Screen: 3in fixed LCD, 1,040k dots

Viewfinder: No

Max continuous shooting speed: 6fps

Max video resolution: 4K

User level: Enthusiast

Reasons to buy

+Super-slim+Great value

Reasons to avoid

-No viewfinder-Autofocus not the fastest

The Fujifilm XF10 might just be Fujifilm's most underrated camera. While it doesn't come with a viewfinder, it would suit anyone who prefers to shoot in live view. It features a 24MP APS-C sensor and a versatile 28mm equivalent f/2.8 lens which covers a wide range of subjects. It's small enough to slip into a jacket or even trouser pocket which adds to the desirability of this small but mighty camera. Choose from either champagne gold with a brown leather group or black with a color-coordinated grip. While it doesn't feature the exposure control dials you might expect from Fujifilm cameras, it does include a mode dial and a quick menu button. For the price, it's a fabulous camera that for whatever reason seems to have slipped under people's radar. 

Medium format

9. Fujifilm GFX 50R

A great camera but soon be replaced by the new GFX50S II


Type: Mirrorless

Sensor: Medium format

Megapixels: 51.4MP

Lens mount: Fujifilm G

Screen: 3.2in tilting touchscreen, 2,360k dots

Viewfinder: EVF, 3.69 million dots

Max continuous shooting speed: 3fps

Max video resolution: Full HD

User level: Expert/professional

Reasons to buy

+Breathtaking resolution+Build and handling

Reasons to avoid

-Leisurely autofocus-Size and cost

What sets Fujifilm apart from other camera brands is it doesn't make full-frame cameras. Instead, it specializes in cameras on the opposite end of the spectrum; APS-C and medium format. Although the  GFX 50R is soon to be discontinued following the announcement of the new GFX50SII it's still a cracking camera that deserves to be on the list. The GFX 50R is modeled on a rangefinder-style camera and features exposure control dials and customizable buttons. The large, medium format sensor delivers insane image quality that continues to impress long after you've first used it. The GFX 50 R is so appealing because it's one of the cheapest medium format cameras on the market and is three-quarters of the price of the GFX 50S. It's still bigger and bulkier than the X-series models but for anyone who's working primarily in a studio and needs to print large scale, it's more affordable than other brand equivalents. 

Read more:Fujifilm GFX 50R review

10. Fujifilm GFX 100S

How has Fujifilm made a medium format this good, at this price?


Sensor: Medium format

Megapixels: 102MP

Lens mount: Fujifilm G

LCD: 3.2-inch 2-axis touchscreen, 2.36 million dots

Viewfinder: EVF, 3.69 million dots

Max continuous shooting speed: 5fps

Max video resolution: 4K at 30fps

User level: Professional

Reasons to buy

+Surprisingly compact and affordable+102MP images+Snappy AF performance+Improved image stabilization

Reasons to avoid

-Still heavy for long handheld use-8-way joystick takes getting used to

Fujifilm is doing something for medium format photography that no other brand has managed. It's made the luxury of having a 100MP sensor more affordable while maintaining incredible image quality, fast autofocus and a high-end build. The GFX100S has a more compact body than the original GFX 100 but doesn't compromise on sensor resolution or in-body stabilization. Somehow, Fujifilm has managed to make a camera that delivers everything the original GFX100 could deliver, only in a smaller body and at not much more than half the price. It's the kind of camera wizardry we live for and there's no surprise it made it into our top ten.

Read more:Fujifilm GFX 100S review

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There are a wide range of wonderful Fujifilm cameras on the market at the moment and like most cameras at varying price points they’re aimed at different users with different budgets and different needs. I put together my 5 best Fujifilm cameras for travelling, beginners and professionals. I’ve used them professionally on commercial lifestyle shoots and at home with the family. I’ve also included a couple of recommendations for the best Fujifilm cameras for video and vlogging.

I have become quite the fan of Fujifilm cameras in the past years. Despite having shot professionally on Canon cameras for most of my life, the small form factor, really beautiful design and excellent image quality really drew me into them and then I actually ended up shooting all my pro jobs on them for a long time. A lot of the cameras here are really similar in technical specs and are hugely similar in image quality but their price point usually reflects their feature set. I’m not going to go hugely into the technical specs of these cameras but rather the actual day to day practical experience with them.

1. The Best Fujifilm Camera for Travelling: Fujifilm x100v

best fujifilm x100v screen protector

The Fujifilm x100V was my first choice for picking up a travel camera at the beginning of the year. I’ve owned the previous X100 and the X100s and know how well they handle out in the field. I love the fixed 23mm (35mm equivalent) lens that the Fuji x100V is known well and in the new X100V it’s actually been improved. It’s super bright and creates a really lovely depth of field when shooting portraits at f2 whilst remaining pin sharp. It really allows for separating subjects when you’re on the go.

One of the wonderful design and technical features the camera has is a hybrid viewfinder. You can look straight through the eyepiece and overlay digital information or you can switch it to full EVF which shows you a full high resolution LCD image of what you’re pointing the camera at. It’s really useful for zooming in and checking focus or seeing what images look like with the many awesome Fujifilm film simulation presets applied in real time. The autofocus and low light ability are brilliant and it even shoots decent 4k video for grabbing handheld clips, though it does lack any image stabilization.

Check Latest X100v Price

Fujifilm Design is Beautiful and Subtle

Practically, the Fujifilm x100v is small, simple and subtle. It doesn’t draw attention which is why so many street photographers have turned to it. It’s choices of mechanical and electronic shutter are great for when shooting quietly is important. I can fit it in a tiny Eastpak bumbag, it’s weather-proof (when you use the sealing filter/hood) and has some really great accessories to make it super comfortable and easier to use (I wrote about my favourite accessories for it here).

You could say being limited to the 23mm lens is hindering but actually I find it makes me take more considered photographs. I did in the end opt for picking up the two screw on “lenses” that sit on top of the 23mm lens. The TCL-x100 II and WCL-x100 II both provide a 50mm and 28mm equivalent instead of the fixed 35mm. They’re small and fit in my shoulder bag without taking up too much space. You also don’t need to worry about getting dust near the sensor, bonus! They bump the price up on your kit but I really think they’re worth it, personally the TCL-x100 II would be the first to get. It makes lovely portraits and has a bit extra reach for those telephoto shots.

Overall the Fujifilm x100V is the best travel camera. I’ve shot commercial shoots with this camera (I pack it as a nice small second shooter) and it’s a joy to use. I actually find it changes my mindset and can refresh you after staring through a big DSLR all day. It’s beautiful.

2. The Best Fujifilm Camera for Beginners: Fujifilm X-S10

best fujifilm camera for beginners

The Fujifilm X-S10 (Amazon) is the latest camera from Fujifilm. This new X-S10 bridges the gap between former DSLR users and new mirrorless cameras. That’s not to say you need DSLR experience, you don’t. It’s intuitive and sympathetic to new users. It’s sleek, versatile and extremely capable with some great features and tech specifications. It even has the same APS-C X-Trans CMOS 4 sensor as some of the higher priced Fujifilm cameras.

The autofocus speed and accuracy is one thing you should be looking for in all new camera purchases and the X-S10 has remarkably good autofocus. It also features eye-detect and again, surprisingly great tracking with moving subjects. It has a version of the In Built Image Stabilization (IBIS) that we saw in the Fujifilm XT-4, albeit marginally lesser (about a ½ stop difference). This is such a huge plus for shooting with longer lenses or in low light / slow shutter conditions. Families and family photographers will love how quick the IBIS and AF tracking is when photographing active kids whilst out and about.

Check Latest X-S10 Price

Fujifilm Colour Profiles are Stunning

You can set up the buttons and dials to whatever controls you want as it’s fully customizable. It comes with all Fujifilm’s beautiful film simulations including Eterna, Classic Neg, Velvia and Astia. I used to scoff a bit at the film simulations but as I’ve grown as a photographer I’ve realised that they actually keep me shooting more and off the computer trying to edit them into looking similar to them. Connecting it via the Fujifilm Camera Control app means that you can shoot and send it to your phone and off to Instagram in a matter of seconds too which is really neat. It’s a wonderful “straight out of camera” camera.

Some of the practical bonuses include USB charging (we all carry those power packs round these days don’t we?!) pop-up flash, big comfortable grip and a flip out screen which is why I’ve recommended it for vloggers below. Its video capabilities are great, shooting 4k at 30fps – the footage looks wonderful using Eterna and the IBIS means handheld shooting is a little more possible to do. My only minor gripes with it are the lack of weather sealing (You’ll need to goto the Fujifilm XT-4 for that) and the single SD card slot (I like a backup if I’m shooting pro jobs) Other than those two the Fujifilm X-S10 is a really great camera to start out with.

3. The Best Fujifilm Camera for Video (plus the best Fujifilm camera for vloggers): Fujifilm X-S10 / Fujifilm X-T4

The Best Fujifilm Camera for Vloggers and for video.
Check Latest X-S10 Price

I won’t go too much into this section because yep, it’s the same camera as I recommended above. The Fujifilm X-S10 is finally a decent attempt at a vlogging camera. Popping a nice wide lens onto the X-S10 and using it’s inbuilt stabilization means that you can hand hold this whilst moving around filming. The best thing too, a true flip out screen! I used to hate these and thought they were novelty but they’re essential for vlogging and I love being able to get low or high and still have a clear view of the LCD.

The X-S10 has a hot shoe mount for popping a decent shotgun mic on alongside a 3.5mm mic input . A USB C-type headphone jack is included for monitoring audio too. The X-S10 shoots 30 minute clips now and can record non-stop for about 45 minutes before overheating.

Video nerds, you can also output this to 10bit 4.2.2 which is pretty wild too via the HDMI out.

The last thing I love about it? A dedicated video record button! Woo!

The footage out of it looks really beautiful, again, Eterna and Fujifilm’s colour science is pretty special. Occasionally some skin tones need tweaking in post but more often than not, they’re nailed on.

An improvement on the Fujifilm X-T30, the previous favourite for video, the Fujifilm X-S10 is definitely worth stretching to.

If you’re looking for the best Fujifilm camera for shooting professional looking video then you’ll need to get hold of the Fujifilm X-T4 (I’ve written about it below). Spoiler: beautiful Eterna profiles, full IBIS and 4K at 60p. Oh yes.

Check X-S10 Latest Price

4. The Best Affordable Fujifilm Camera: Fujifilm X-T3 (Used)

The Best Affordable Fujifilm Camera

I’ve cheated a bit on this and opted for a quick chat about buying second hand. The Fujifilm X series cameras are all cheaper than buying some of the other major brands equivalents. When it comes to buying kit second hand that price drops even further.

I’m not going to suggest jumping straight to Ebay. If I’m honest, I don’t really sell my kit or buy there any more. When I sell things now I prefer to sell them through Facebook marketplace or part-exchanging them at my local camera store. You can read another post about how I sell and buy on Facebook marketplace here (when it’s published).

For now though, you should be looking for some previous Fujifilm models. A really great reason why I jumped to Fujifilm was their support for older cameras. Fujifilm regularly updates their older cameras firmware and not just small bug fixes, sometimes adding entirely new pieces of functionality.

Go for an older flagship: The Fujifilm X-T3

The Fujifilm XT-3 is a previous flagship camera for Fujifilm and you can now pick them up for around £750 (in January 2021) which is really freaking cheap for the quality and functionality you get from it.

It’s the same sensor that is currently in the Fujifilm X-T4 with great autofocus and tracking. It has the trademark Fujifilm X-Series design and it’s also really durable and solid. I put mine through some rough stuff and they are said to be weather sealed but I’d probably not dowse it in anything other than light showers just to be safe. It can shoot up to 20fps continuously with it’s electronic shutter which is phenomenal and will appeal to sports photographers and bird / wildlife photographers.

It’s a “pro-camera” but I find Fujifilm cameras to be really easy to get to grips with, the menus aren’t complex and you can navigate through intuitively making it suitable for all levels of ability. You get all the good stuff in the film simulations, amazing 4k video, lovely EVF (it really is nice to look through the viewfinder) and USB charging.

Check Latest X-T3 Price

Picking up a second hand one is a really good choice, so do go check in at your nearest local camera shop and see if they have stock in. (PS. If you’re up in the North-West of UK, it’s worth making the trip to Colwyn Bay in North Wales to see the gang at Cambrian Photography who specialise in Fujifilm cameras. I’ve part exchanged my kit with them before as well as buying new from them and they have been the most helpful, quick and personable whenever I’ve had any issues. I can’t recommend them enough.

Be sure to check out my second hand camera buying guide here and how I sell kit here.

PS. If you’re really looking to buy a BRAND NEW affordable Fujifilm camera? Read about the critically acclaimed Fujifilm X-T30 below as part of the two bonus best Fujifilm cameras I recommend.

5. The Best Fujifilm Camera for Professionals: Fujifilm X-T4

The Fujifilm X-T4 The Best Fujifilm Camera for Professionals- licensed via Creative Commons on Flickr

The Fujifilm X-T4 is the camera to buy for professionals who are shooting a range of subjects or are on the go a lot. I have shot shoots for major clients with my old X-T2 and I still would now. It’s sensor is again the 26.1MP APS-C X-Trans CMOS 4. It has the best IBIS that Fujifilm makes with an amazing 6.5 stops which makes those long telephoto lens and low light shots much easier to create.
I love the design, the top dials have that classic rangefinder feel and the magnesium alloy body feels cool and robust.

The X-T4 uses the NP-W235 Battery which is a big improvement on the previous batteries common throughout the X-Series cameras. They’re rated for a much larger 600 shots per charge.

There’s a new switch under the shutter speed dial which switches between stills and video modes too which is a welcome addition. It also keeps the settings you’ve applied stored so if you’re shooting both video and stills on the same shoot (which many photographers are now) then it makes the transition between much smoother and intuitive.

Check Latest Fujifilm X-T4 Price

Pro Quality Video, improved.

The Fujifilm X-T4 shoots beautiful video. It comes with the Eterna profile again which I can’t say more good things about, it’s really lovely. It’s actually a lot nicer than the F-LOG that it comes with. The 240p in HD is pretty wild. I’m not sure I’m using 240p very often but it’s a cool addition for sure. 4K at 60fps is a must have nowadays and it shoots up to 400 Mbps depending on the frame rates. The IBIS really works great here, keeping your hand held shots really steady. The IBIS inclusion coupled with the new entirely flip around LCD make this a really solid option for vlogging too.

There are a few minor gripes with it. The grip (gripe) is a little small and even I found with smaller hands that I didn’t quite have it secure. Definitely a worry if you’re lugging a big lens on it. Though there are some good accessories you can get for it, like a thumb grip, that would help. (I didn’t get a chance to try it but I’ve used one on my Fuji x100V). The colour profiles are great but I felt like I had to tinker with the skin tones a bit to warm them up a bit. It’s probably personal preference after years and years of shooting Canon but a gripe nevertheless.

The Fujifilm GFX Range and final thoughts

The Fujifilm X-T4 is suitable for shooting most subjects to an absolute professional standard. I guess the only other suggestion / recommendation would be to their GFX range. I’ve not had lots of experience with them but I did shoot a major campaign for a football club with one and it was beautiful to use (check it out on Amazon). The medium format images were not only HUGE but the dynamic range was absolutely mind blowing. I literally shot some in near darkness and was able to pull back shadows to daylight levels. Crazy quality, but also big money. There are an array of newer models now and some more affordable too, worth taking a look.

Overall, I actually believe that Fuji dominates the APS-C market and the Fujifilm X-T4 is the best camera for professional use and amateur too. Versatile, incredible quality, pro-level features both in stills and video. There’s not much wrong with it at all. You won’t be disappointed.

Bonus: 2 More of the Best Fujifilm Cameras

I’ve not used some of these because they haven’t quite fit the bill for me personally but they’re very much worth a mention. I’ve tried to summarise briefly who they’re aimed at. I’ve cut the fluff out so don’t worry about any of these being totally duff.

The Fujifilm X-T30

Perfect for people looking to avoid the higher price of the X-T3 whilst not really sacrificing too much in the way of features.


  • Lots of features and similarities to the X-T3
  • Great Autofocus and face detect
  • 4K Video with Eterna Profile
  • Smaller and Lighter than the X-T3


  • Only shoots 10min video clips
  • Only a single SD card slot
  • No Weather Sealing
Check Latest X-T30 Price

The Fujifilm X-T200 (Amazon)

The Fujifilm X-T200 is a great beginner camera and probably one of the cheapest too. Vloggers may like this as an option as it packs a flip out screen but beware there’s no in built stabilization so walk and talk may be rocky.


  • Affordable
  • Easy to Use
  • Basic 4K video at 30fps
  • Good Autofocus
  • Flip Screen
  • Mic Input


  • Not built as sturdy as other X-Series.
  • No IBIS
  • Lacks some advanced features.
Check Latest X-T200 Price

Frequently asked Questions

Which Fujifilm Camera is the best?

It’s so difficult to just say “This camera is the best! You should buy it!” because it’s never the same from person to person. People have different requirements and budgets. I think if money is no option and you’re looking for a great camera with versatility, quality and durability then the Fujifilm X-T4 (Amazon) is still Fujifilm’s best offering. In fact it’s possibly the best offering across all the camera brands for an APS-C camera. It’s beautiful, fast, sharp and solid.

Is Fujifilm better than Sony?

I don’t really like pitching brands against each other. I think it’s partially down to the amount of times people have said “But Nikon is superior to Canon…” to me whilst I’ve been working on shoots for the past 10 years. In the end, I think the offerings from different brands at set price points are really similar. At this point it boils down to usability and how natural, easily and quickly you can move around a camera and make it do what you want. You could hand me a top of the range Nikon or Leica now and I wouldn’t know how to change the ISO or make it send an image to my phone. I’d be slow and sluggish and it’d take me more time to do the task in hand.
I guess what I’m saying is that I don’t think any of the major camera brands are better or worse than the other. It’s a case of which camera/brand is suitable for you.

What camera should I buy in 2021?

BIG question! Again, it depends on your needs but some of my favourite cameras I’m using are the following:

  • Fujifilm x100V – Amazon | B&H | Warehouse Express
  • Fujifilm X-T4 – Amazon | B&H | Warehouse Express
  • Canon 5D MKIV – Amazon | B&H | Warehouse Express
  • Canon G7X MKII – Amazon | B&H | Warehouse Express

I have my eye on a new vlogging camera though, possibly going for the S-X10 or maybe even trying a Sony RX100 (Amazon) 🙂

What are the best cameras on the market?

Leica make beautiful cameras, I’ve never had the chance to own one but I would love a digital Leica M system to shoot with. Small, lightweight, full frame, stunning lens. Dream camera, I think!

What’s the best Instax Fujifilm Camera?

I LOVE my Fujifilm Instax Mini (Amazon) – I actually take it with me on most family holidays and I even made a Christmas advent calender last year, taking a shot every day with it. I’ve written an entire piece about them here. (soon to be published!)



Professional photographers review of Fuji XPRO 3 and 23mm lens

The Buyers guide to...Best Fujifilm cameras in 2021


  • Camera type: Mirrorless
  • Announced: 15th October 2020
  • Sensor: 26.1MP X-Trans CMOS 4 APS-C sensor
  • Processing engine: X-Processor 4
  • Lens mount: X-Mount
  • Sensitivity range: ISO 160-12,800 expandable to ISO 80-51200
  • Viewfinder: 2.36-million-dot EVF (100% coverage) with 0.62x magnification
  • Screen: Vari-angle 3-inch 1.04million-dot touchscreen LCD
  • Autofocus system: Intelligent hybrid with up to 425 selectable AF points
  • Continuous shooting: Mechanical Shutter: 8fps, Electronic Shutter: 20fps continuous shooting at full resolution with AF
  • Max video resolution: DCI 4K (4096 x 2160) at 29.97/25/24/23.98fps, 4K/30p 4:2:0 8-bit, 4K/30p 4:2:2 10-bit video via the HDMI, Full-HD at up to 240p
  • Storage: SD/SDHC/SDXC UHS-II
  • Dimensions (WxHxD): 126.0x85.1x65.4mm
  • Weight: 465g including battery and card

The Fujifilm X-S10 is the first in a new line of X-series cameras from Fujifilm. It’s aimed at experienced DSLR users who are looking to switch to a mirrorless camera but who don’t fancy the traditional exposure controls of models like the Fujifilm X-T4 and X-T3.

Consequently, the X-S10 has an exposure mode dial on its top-plate and although it’s compatible with Fujifilm lenses with an aperture ring, it has dual control dials to adjust exposure via the camera.

Inside the X-S10 there’s the same 26.1Mp APS-C format X-Trans CMOS 4 sensor as X-Processor 4 as is in the Fujifilm X-T4, which means it can capture the same quality images. It also means that the X-S10 has 425 individually selectable AF points available for use with its hybrid autofocus system – and it’s a snappy performer.

The X-S10 has in-body image stabilisation (IBIS) on board and it can deliver up to 6EV shutter speed compensation.

Naturally, Fujifilm’s Film Simulations modes are available for use, in fact, there are 18 on the X-S10, so you should always find an image style to suit your mood and the subject.

Further good news about the X-S10 is that its touchscreen is mounted on a vari-angle hinge, which makes it ideal for vlogging and shooting selfies. It can also shoot good-quality uncropped DCI 4K video (4096 x 2160) at 29.97/25/24/23.98fps. Internal recording maxes out at 8-bit 4:2:,0 but if there’s an external storage unit connected via HDMI it’s possible to record in 4:2:2 10-bit. A 3.5mm microphone port is built in and a USB-C adapter is included in the box to connect headphones.

You can find the Fujifilm X-S10 on Amazon UK and Amazon USA

Read our Fujifilm X-S10 Review

Price when reviewed

Check current price


  • In-body image stabilisation
  • Vari-angle touchscreen
  • Excellent sensor and processor combination


  • Not weather-sealed
  • Complex collection of continuous shooting options

Camera professional fuji

The Best Mirrorless Fujifilm Cameras

After many months of research, market-value comparisons, and hands on shooting with each Fuji camera — we’ve broken the best down into one easy list.

Fujifilm X-T4 - Man crouching down with camera.

Previous Post Next Post

Fujifilm boasts a legendary brand name, and has been for decades. We’re over the moon excited to share this piece about which of the best Fujifilm cameras we love best — and while there are only 4 listed — understand that there are roughly 39 X-Series cameras on the market today. Fuji’s consistent promise to deliver outstanding firmware updates to their existing line makes it hard to pick which one reigns superior. But after many months of research, market-value comparisons, and hands on approach to shooting with each camera — we’ve broken it down into one easy list. Hope this cuts out the drowning noise that is the internet’s search results, would love to hear which one you bought! ;)

Let’s break it down.

At A Glance…

Fujifilm X100V Digital Camera

To Know:

Versatile, volant, and viable, the black Fujifilm X100V is the fifth-generation of the X100 series, blending impressive imaging capabilities, a distinct design with an apt prime wide-angle lens, and a flexible feature-set to suit an array of shooting needs. Utilizing a proven and well-regarded APS-C-format 26.1MP X-Trans CMOS 4 sensor, the X100V is capable of high-resolution recording along with support for DCI/UHD 4K video, sensitivity from ISO 160-12800, and continuous shooting up to 11 fps with the mechanical shutter. The BSI design of the sensor affords reduced noise and greater overall clarity and is paired with the X-Processor 4 to achieve fast performance and improved responsiveness.

What We Love:

Best JPEGS Out There

Fuji is no stranger to incredible JPEGs straight from the sensor’s source, making it easy for edits on the fly.

Fixed Lens

Its 23mm F/2.0 fixed lens works swimmingly for shooting lifestyle imagery, since it actually turns into a 35mm equivalent on a full-frame sensor (important to note that the 100V is a cropped mirrorless sensor!).

Big Upgrade from Previous Generations

Designed for higher resolution, lower distortion and improved close focus performance, this lens is a significant upgrade from the design used on previous X100 cameras.

The Details:

Brand: Fujifilm

Price: $1,399.95

Camera Type: Mirrorless

Best For: Street scenes, wide angle portraits, lifestyle images, Instagram sponsored posts, short GIF’s made with its video capabilities, and on-the-go captures.

Fujifilm X100 V

Fujifilm X-T4

To Know:

This camera shines high end specs subtly packed into a classic looking camera body, for both photographers and filmmakers alike. The first physical aspect we took a liking to was the flip out screen that not only orientates up and down, side to side, really wherever you need it. This greatly benefits both photographers and filmmakers alike. This, so far, is the only camera we’ve been known to do this. Another incredibly unique feature to the X-T4 is Fuji’s film simulation modes, allowing users to enhance their image with film stock emulators. Some are soft and subdued, while others are bold and vibrant. Although each of these options are typically shot in JPEG mode, RAW files can be simultaneously recorded in case you need a log-profile image for post processing. Thirdly, their improved AF tracking performance actually works (what a concept). It accurately detects hyper focused fast-moving faces, eyes, or manually selected objects for both photos and videos. This changes the game for those who need fast-acting auto settings.

What We Love:

Flip-Out Screen

A screen that quite literally orientates itself to wherever you need it to be.

Better Battery Life: A long-lasting battery life for photos, including two different modes that enable more control.

The Colors

The log-profile screen grabs from video seem almost too good to be true; they boast natural colors and realistic detail. Beautiful straight out of the camera.

In-Body Stabilization

For it only being in-camera stabilization, Caleb and I were both surprisingly impressed by how well the image felt steady and smooth.

The Details:

Brand: Fuji

Price: $1699.95

Camera Type: Mirrorless

Best For: JPGs straight out of camera, actually good at photos and video, street photography, great built-in film emulation, vlogging, landscapes, easy transfer to phone, auto focus face/ eye tracking

Fujifilm X T4

Fujifilm X-Pro3

To Know:

A professional camera for photographers on the move who want top-level features, a low-profile, and reliable durability. Whether you are in the field, on the streets or in the studio, X-Pro3 reconnects you with your subject. Its revolutionary hybrid OVF/EVF and hidden LCD touchscreen keep you in the moment, while the state-of-the-art imaging sensor and professional-quality video ensure spectacular results. X-Pro3 is a true photographer’s tool that combines all the feeling of film with all the quality of digital.

What We Love:

LIke A Film Camera

Fuji listened to advice and replaced their old electronic viewfinder for menu settings and playback with a fake electronic film box-end holder. Pretty rad if you ask us...

Electronic Finder

Dial in the usual electronic finder for precise framing, focus, exposure, color, menus and playback.

Famous “X” Name

The "X-Trans" sensor holds a better-than-Bayer color filter range to allow for sharper images.

The Details:

Brand: Fujifilm

Price: $1,999.95

Product Type: Mirrorless Camera

Best For: A pro-level camera for creatives on the move who want top-level features, a low-profile, and reliable durability.

Fujifilm X Pro 3

Fujifilm X-T30

To Know:

The FUJIFILM X-T30 combines a sleek mirrorless camera with next-generation image-making technology to meet the ever-increasing needs of content creators, regardless of their skill level. Boasting a new 26.1MP APS-C X-Trans CMOS 4 sensor and X-Processor 4 Quad-Core CPU, the X-T30 provides beginners, advanced amateurs, and professionals with fast auto-focus, strong face detection, and power to create high-resolution stills with notable sharpness and clarity. Combined with its increased sensitivity range up to ISO 51200 and the ability to record 10-bit, 4:2:2 DCI 4K video through the camera’s HDMI port, the X-T30 is truly the perfect camera for releasing your creativity. Every element of the design has been made with the photographer in mind, from the dial-based operation to the compact, lightweight body. The FUJIFILM X-T30 uses the latest generation APS-C sensor to record every picture in the highest quality and has an aesthetically-pleasing design that evokes a passion for capturing the moment, helping to immerse yourself into the world of photography.

What We Love:


Every element of the design has been made with the photographer in mind, from the dial-based operation to the compact, lightweight body.

Easy Detection for Quick Snaps

Comes with a Face- and Eye-detection AF sensor, making it easy to shoot on the fly for street scenes or travel images.

Fuji’s Classic Film Emulations

Comprising 16 Film Simulation preset options to reflect your fully fleshed creative intentions. We love the Chrome series.

The Details:

Brand: Fujifilm

Price: $799.00

Product Type: Mirrorless Digital Camera

Best For: Anybody who just starting out into the Fuji’s brand name looking for boastful specs on both photo and vlogging content.

Fujifilm X T30

To Know:

Whether it’s your daughter’s first home run, a date-night selfie, or the look in your bestie’s eyes as they reach the summit of a remote mountain, you only have one chance to frame a special moment, so you’d better be ready! X-E4’s superfast 0.02 sec autofocus (AF) system is designed to give you that peace of mind, with precise Face and Eye Detection, dependable subject tracking performance, and near-silent operation, even in candlelight (down to -6EV). Such outstanding functionality means that X-E4 is always ready for the perfect picture, no matter how spontaneous it may be. X-E4 makes doing this easy, with its unique, 1.62 million dot, 180° tilting LCD touchscreen. Simply flip the screen upwards and you can be certain selfies are always perfectly composed. What’s more, X-E4’s advanced Face and Eye Detection AF automatically ensures the focus is where it matters.

What We Love:


With the passage of time, the smallest moments can develop into the most powerful memories – that’s why it’s important to preserve them with the best possible tool.


At the heart of X-E4 sits the same 26.1-megapixel, back-side illuminated X-Trans CMOS 4 sensor that you’ll find in our flagship, professional-level X Series cameras, providing rich colors, wide dynamic range, and outstanding low-light performance.


X-E4 is compatible with Fujifilm’s popular line-up of XF compact prime lenses and the newly released XF27mmF2.8 R WR, which between them can provide a lightweight, durable option for countless situations.

The Details:

Brand: Fujifilm

Price: $1,049.95

Camera Type: Mirrorless

Best For: At-the-hip street scenes on the fly, family portraits at any event, friends laughing, dogs playing, backyard sessions, product photography, and general lifescapes that you feel fit.

✅ TOP 5 Best Fujifilm Camera 2021 [ Buyer's Guide ]

Best Fujifilm Camera 2021: Mirrorless, Instax and Compact

10 years ago, Fujifilm made the brave decision to transform themselves from a manufacturer of mainly mass-market compact cameras into a producer of high-end interchangeable lens cameras for enthusiasts and professionals.

It's fair to say that they've been very successful in doing so, with the X-series range of classic-looking, yet thoroughly modern cameras proving to be very popular indeed with their target audience.

With the recent introduction of the medium-format GFX camera system, Fuji have further spread their wings, hoping to entice professional users away from the smaller 35mm full-frame market.

Their extensive range of Instax film cameras, printers and accessories have also proven to be a runaway success, especially with teenagers and young adults.

Fuji do still make a few compact cameras too, most notably the popular premium X100 series and the tough XP range.

All of this choice can be confusing, though, so we've compiled our definitive list of the very best Fujifilm cameras that money can buy.

We've chosen five different models from Fujifilm's APS-C mirrorless range, three from their GFX medium-format line-up, two Instax film cameras, and two of their compacts - there really should be something here for everyone.

We've independently and expertly reviewed virtually every camera that Fujifilm has released in the past 15 years, so rest assured that you can trust our recommendations.

What is the Best Fujifilm Camera in 2021?

Here's our list of the best Fujifilm cameras that you can buy in 2021:

  • Fujifilm X-T4
  • Fujifilm X-Pro3
  • Fujifilm X-S10
  • Fujifilm X-T30
  • Fujifilm X-T200
  • Fujifilm GFX 100S
  • Fujifilm GFX 100
  • Fujifilm GFX 50R
  • Fujifilm Instax Square SQ1
  • Fujifilm Instax Mini 11
  • Fujifilm X100V
  • Fujifilm FinePix XP140

Best Fujifilm Mirrorless Camera 2021

Fujifilm have always concentrated on making mirrorless cameras, not DSLRs like two of their main rivals, Nikon and Canon.

And within mirrorless, they've focused entirely on APS-C cameras, rather than the full-frame models that Sony, Canon, Nikon and Panasonic have targeted in recent years.

Consequently, Fuji have the best, most extensive range of APS-C mirrorless cameras and lenses of any camera manufacturer, so if you like this sensor size, the Fujifilm X-series is the one to choose.

There are many different X-series cameras listed on the Fujifilm website, covering a variety of different price points, so there really is something for everyone.

Best Fujifilm Camera 2021

Fujifilm X-T4

The Fujifilm X-T4 is the best APS-C mirrorless camera on the market



Key Specs

  • 26 megapixel APS-C X-Trans sensor
  • 4K/60p video
  • 1080/240p video
  • 6.5 stops of IBIS
  • 30fps burst shooting


  • Excellent stabilisation system
  • Best X-series video
  • Greatly improved battery life


As the flagship camera in the X-series range, the X-T4 has a lot to live up to, and it certainly delivers the goods for both stills photographers and videographers alike.

Fujifilm have made a number of significant improvements to the XT4, including in-body-image-stabilisation, greatly improved battery life, quicker and quieter mechanical shutter and enhanced continuous AF.

These all add up to make this the best Fujifilm mirrorless camera, and the best APS-C sensor camera from any manufacturer.

It's also the best Fuji camera that you can buy for video, with 4K/60p and 1080/240p modes and 10-bit internal recording all present and correct.

In short, if you want all of the latest and greatest Fujifilm technologies in one camera, the X-T4 is the model to choose.

Our verdict: "All in all, the Fujifilm X-T4 is a delightful blend of old and new. It packs a wondrous photo and video capability and high-speed performance inside an attractive, premium quality body."

Read our expert Fujifilm X-T4 Review

Best Fujifilm Camera 2021

Fujifilm X-Pro3

The traditional rangefinder design makes this the street photographer's choice



Key Specs

  • 26 megapixel APS-C X-Trans sensor
  • 4K/30p video recording
  • 3-inch touchscreen
  • 30fps burst shooting
  • Advanced Hybrid Viewfinder


  • Hybrid viewfinder is a joy to use
  • A slower, more traditional way of taking photos


  • Marmite hidden LCD screen
  • No 4K/60p mode

This is the default X-series camera of choice for street, reportage and wedding photographers who love an eye-level viewfinder.

With a unique LCD screen that's actually harder to use, not easier, it's clear that the X-Pro3 is aimed at stills photographers who prefer composing with an eye-level viewfinder and hate chimping images in-camera.

The X-Pro has always been a niche series of cameras for a small subset of users, and the latest X-Pro3 model takes this blueprint even further.

Instead of focusing solely on key specifications, Fujifilm have tried to take a more personal approach with this camera.

If you fit the profile, the XPro3 will probably fit you like a glove, and could be the only camera that you either need or desire.

Our verdict: "The key aim of Fujifilm's X-Pro series has always been to deliver a more traditional, film-based way of taking photos, and in most ways the new X-Pro3 delivers on that promise, whilst incorporating a lot of the modern key features from the X-T3."

Read our expert Fujifilm X-Pro3 Review

Best Fujifilm Camera 2021

Fujifilm X-S10

Takes the X-series in a new design direction whilst offering most of the X-T4's core features



Key Specs

  • 26 megapixel APS-C X-Trans sensor
  • 4K/30p video recording
  • 3-inch touchscreen
  • 30fps burst shooting
  • Pop-up Flash


  • Core features of X-T4, but smaller and cheaper
  • PASM dial is instantly familiar


  • Lacks the usual Fuji manual controls
  • No 4K/60p mode

In terms of its specification, the X-S10 is very similar to the flagship X-T4, only really lacking the more expensive cameras 4K/60p mode, 15fps burst shooting with the mechanical shutter and weather-sealing.

In terms of its design, though, the XS10 marks something of a radical departure from the usual Fujifilm X-series blueprint.

Instead of the classic array of manual controls that adorn most Fuji X cameras, the X-S10 has a traditional PASM dial just like the one found on DSLRs.

It's also much smaller and lighter than its big brother, the XT4, and has a much simpler interface in order to try and make it more appealing to less experienced users.

If you like the Fujifilm image quality and colour science but prefer a less cluttered interface, this is the X-series camera to choose.

Our verdict: "...the X-S10 successfully takes the Fujifilm X-series in a new direction, unashamedly attempting to appeal to a broader audience, but still retaining the same image quality and colour science that Fuji fans have come to know and love."

Read our expert Fujifilm X-S10 Review

Best Fujifilm Camera 2021

Fujifilm X-T30

Offers all the core features of the X-T3 in a smaller, cheaper package



Key Specs

  • 26 megapixel APS-C X-Trans sensor
  • 4K/30p video recording
  • 3-inch touchscreen
  • 30fps burst shooting
  • Pop-up Flash


  • Core features of X-T3, but smaller and cheaper
  • Excellent auto-focusing


  • Quick menu button too easily pressed
  • Focus lever oddly positioned

Not everyone needs all the bells and whistles offered by a flagship model, which is where a camera like the X-T30 comes in.

It has 90% of the features of the more expensive X-T3 in a smaller, more compact and much cheaper body.

In fact, on launch its auto-focusing system was actually more advanced than the X-T3's (although a later firmware update made them the same).

The X-T30 strikes the right balance between the latest cutting-edge tech and affordability - if you can't stretch your budget to the top-of-the-range, this is the model to go for instead.

Our verdict: "...the X-T30 make a lot more sense for the majority of enthusiast photographers, offering most of the same functionality in a more portable format at a price that is a lot easier to bear. Fujifilm have definitely hit that sweep-spot with the X-T30, making it a deserved winner of our Highly Recommended award!"

Read our expert Fujifilm X-T30 Review

Best Fujifilm Camera 2021

Fujifilm X-T200

The cheapest Fujifilm mirrorless camera here is great for vlogging



Key Specs

  • 24 megapixel APS-C Bayer sensor
  • 4K/30p video recording
  • 3.5-inch touchscreen
  • Electronic viewfinder


  • 3.5-inch vari-angle touch-screen
  • Auto-focusing has been improved


  • Bayer rather than X-Trans sensor
  • A little pricey

The X-T200 is a great mirrorless camera for vloggers, with a number of features that make it easy to use.

These include a large 3.5-inch 6:9 ratio touchscreen, support for 4K/30p and 1080/120p recording, and digital gimbal and HDR video modes.

The special edition Vlogger's Kit does look like very good value for money if you're more heavily into shooting video.

On the stills side, the XT200 uses a conventional Bayer rather than Fujifilm's unique X-Trans sensor, but the image quality is still very good.

This is a great step-up camera for people who want to upgrade from a point-and-shoot or smartphone.

Our verdict: "...the new Fujifilm X-T200 is an even better step-up camera than its predecessor, successfully bridging the gap between complete beginner and more experienced enthusiast without too many compromises in either regard."

Read our expert Fujifilm X-T200 Review

Best Fujifilm Medium Format Camera 2021

Instead of joining the 35mm full-frame bandwagon, Fujifilm decided to go one sensor size bigger and launched the GFX range in 2017.

These cameras all have a medium-format sensor that is 1.7x bigger than a 35mm sensor, which promises to offer more megapixels, better low-light performance and greater depth of field.

Fujifilm have made great strides in making their GFX cameras as small as possible, culminating in the astonishing new GFX 100S, which is similar in size to a pro-level DSLR.

There are currently two 100 megapixel models - the GFX 100 and GFX 100S - and two 50 megapixel models - the GFX 50S and GFX 50R.

Best Fujifilm Camera 2021

Fujifilm GFX 100S

This 100 megapixel marvel is only slightly bigger than many full-frame DSLR cameras



Key Specs

  • 100 megapixel medium-format sensor
  • 5-axis image stabilisation
  • 3.69 million dot fixed EVF
  • Weather-resistant
  • 5fps continuous shooting
  • 4K/30p video


  • Surprisingly affordable
  • Very effective IBIS
  • Great AF system


The GFX100S is smaller, lighter, and cheaper than the flagship GFX 100 model, yet it offers virtually all of the same features, image quality and performance.

The GFX 100S takes a radically different approach to the 18-month old GFX 100, being much more compact and portable than its studio-focused big brother.

It even offers an improved IBIS system worth up to 6 stops and the same AF system, weather-resistance, 5fps burst shooting and 4K/30p video recording.

Somewhat incredibly, it's priced at only £5,999 / $5,999, a whopping 40% cheaper than the cost of its big brother. We're not quite sure how Fujifilm did it.

Our verdict: "The new GFX 100S is a much smaller, much simpler and crucially much cheaper camera than the GFX 100, yet in some ways it even slightly out-performs its big brother, most notably burst shooting and its IBIS system."

Read our expert Fujifilm GFX 100S Review

Best Fujifilm Camera 2021

Fujifilm GFX 100

The flagship GFX camera is equally suited to life inside and out of the studio



Key Specs

  • 100 megapixel medium-format sensor
  • 5-axis image stabilisation
  • 5.76 million dot removable EVF
  • Weather-resistant
  • 5fps continuous shooting


  • 100 megapixels!!!
  • Great AF system
  • IBIS
  • 4K/30p video


  • Very, very pricey
  • Big and heavy

The Fuji GFX 100 is a 100-megapixel medium-format monster that can also record 4k/30p video!

It is also the first ever medium format camera to feature in-body image stabilization (IBIS) worth up to 5.5 stops.

High-resolution medium-format cameras are traditionally only suited to life inside a studio, but the GFX 100 bucks that trend by being fully weather-proof.

It has a phase-detection AF system and 5fps burst shooting that also help to make it a lot more versatile than some of its main rivals.

Our verdict: "It's both a tantalising glimpse into the future for the majority of photographers and a superb everyday worktool for those lucky few who can justifiably use it in their day-to-day business."

Read our expert Fujifilm GFX100 Review

Best Fujifilm Camera 2021

Fujifilm GFX 50R

The cheapest GFX camera blurs the line between medium-format and full-frame



Key Specs

  • 50 megapixels
  • X-Processor Pro
  • Tilting LCD screen
  • 1080/30p video
  • 3fps burst shooting


  • Very compact design
  • Outstanding still images


  • Fixed viewfinder
  • Only 1080p video

If you've ever wanted to try medium-format digital photography but been put off by the cost, then you owe it to yourself to take a look at the GFX 50R.

The cheapest GFX camera is a stunner - it's smaller, lighter, cheaper and easier to use than its main rivals.

Priced at £3999 / $4499, it's also very affordable, on par with a high-end full-frame camera rather than most medium-format cameras.

The rangefinder-style 50R is very nice to use, compact and light, capable of stunning image quality, and doesn't cost the earth.

Our verdict: "The GFX 50R blurs the boundaries between 35mm full-frame and medium format more than ever before, bringing the larger format into closer reach of high-end DSLR and mirrorless users both financially and in terms of the overall system size."

Read our expert Fujifilm GFX 50R Review

Best Fujifilm Instax Camera 2021

Instax has been a huge hit for Fujifilm, outselling the rest of their camera range by a huge margin.

Especially popular with teens, the ability to take a photograph and immediately print it out has captured the imagination of people everywhere.

Fuji offer an extensive range of Instax cameras, printers and hybrid devices, plus a multitude of different print sizes and accessories.

Best Fujifilm Camera 2021

Fujifilm Instax Square SQ1

One of the most stylish and straight-forward square-format instant cameras



Key Specs

  • Square film format
  • Auto-exposure mode
  • Built-in 'selfie' lens setting
  • 300 shot battery life


  • Easy to use
  • Stylish looks


  • Rather sensitive shutter button
  • Annoying automatic flash

This truly point-and-shoot Instax camera delivers great looking square prints with the minimum of fuss.

It has a refreshingly modern look that blends together both style and substance.

The rotatable lens barrel that's used to switch the camera from Off-On-Selfie is a very clever bit of product design.

Our verdict: "...if you want a square-format Instant film camera that delivers good-looking prints most of the time with the minimum of fuss, then the new Fujifilm Instax Square SQ1 certainly fits the bill."

Read our expert Fujifilm Instax Square SQ1 Review

Best Fujifilm Camera 2021

Fujifilm Instax Mini 11

One of the cheapest ways to get into Instax film photography



Key Specs

  • Uses Instax Mini paper
  • Auto-exposure mode
  • Built-in 'selfie' lens setting


  • Very easy to use
  • Lovely print quality


  • Limited exposure range
  • Annoying automatic flash

The Mini 11 is a budget Instax camera that punches above its weight, delivering great looking prints with the minimum of fuss.

The new auto exposure mode and easy-to-use built-in selfie mode help make it a cinch to use.

If you are on the lookout for a budget-friendly instant film camera and like the style of the Fujifilm Instax Mini 11, look no further.

Our verdict: "It's simple really - if a camera doesn't work the way that you hoped it would (or if it's running cost is prohibitive), you won't use it and the dust soon gathers. If we owned a Fujifilm Instax Mini 11, we would want to carry it around. That's about the best complement to extend to an instant film camera."

Read our expert Fujifilm Instax Mini 11 Review

Best Fujifilm Compact Camera 2021

The days of Fujifilm making an array of different compact cameras in seemingly every colour under the sun have long gone, instead now concentrating on the premium compact and tough compact niches.

So they offer the excellent, long-running X100 series, a camera with a 35mm fixed focal length lens that's aimed predominantly at street photographers, and the XP range of rugged compacts that's especially well-suited to family life.

Best Fujifilm Camera 2021

Fujifilm X100V

The latest X100-series premium compact camera is the best one yet



Key Specs

  • 26 megapixel APS-C sensor
  • 4K/30p video recording
  • Tilting LCD monitor
  • 20fps burst shooting
  • Weather-proof


  • Latest sensor and processor
  • Super slim LCD screen


  • Need to buy adapter and filter to be fully weather-proof
  • No rear navigation pad

Fujifilm have further refined the X100 blueprint to create the best ever version of this much-loved classic.

The Fuji X100V is simply faster, sharper, and more capable than its predecessors, whilst maintaining the handling and feel that fans of the series have grown to love.

The only real mis-step is that full weather-proofing is achieved via the addition of a costly adapter and filter that makes the camera bigger and heavier.

Otherwise, the X100V is nigh-on perfect - if you simply love shooting with a 35mm lens, then buy this camera!

Our verdict: "While it's not radically different to the cameras that have come before it, and therefore unlikely to attract too many new fans, the Fujifilm X100V is definitely the best X100 camera ever, and well worth upgrading to if you're a dedicated follower of the venerable series."

Read our expert Fujifilm X100V Review

Best Fujifilm Camera 2021

Fujifilm FinePix XP140

An affordable tough camera that can certainly take a beating



Key Specs

  • 16 megapixels
  • 4K/30p video
  • 5x zoom lens
  • Water, freeze, dust and shock proof


  • Good value
  • Responsive performance


  • Not a lot of features
  • Dated design

If you want a tough camera that can withstand the rigours of family life, then you could certainly do a lot worse than the Fuji XP140.

This vibrantly-coloured pocket cam is built to survive virtually everything that you could possibly throw at it, and throw it into.

Image quality is good for this type of camera thanks to its 16.4 megapixel back-illuminated CMOS sensor, and there's also the added bonus of 4K/30p video recording.

Priced at £179 / $199, the XP140 is also very affordable too, which should give you more money to spend on that dream holiday.

Our verdict: "if you don't need a bunch of bells and whistles or 4K shooting at a more 'standard' 30fps, and just want something that can take pictures in otherwise challenging conditions for a regular camera or smartphone, the Fujifilm FinePix XP140 comes up trumps as one of the better toughened options out there right now for the cash-strapped."

Read our expert Fujifilm FinePix XP140 Review

Frequently Asked Questions

Where are Fujifilm cameras made?

Most Fujifilm cameras and lenses are both designed and made in Japan. Some of its cheaper cameras and lenses are manufactured in China to save costs.

Are Fujifilm cameras good for photography?

Yes! Fuji understands the needs of the stills photographer very well and has a wide range of cameras at different price points aimed at people of different experience levels. They've been making cameras for a long time, since well before the advent of digital photography, and they back that knowledge up with excellent customer service.

Is Fuji good for video?

Although early models were predominantly aimed at stills photographers, Fujifilm have made great strides recently on the video front, with the X-T4 delivering 4K/60p 10-bit video with a front-facing screenand lots of other videographer-friendly bells and whistles.

So definitely don't discount Fuji if you're looking for the best video camera.

Which Fujifilm camera is the best?

If you're a professional who takes photos for a living, the GFX medium-format cameras are hard to beat - we'd suggest the newest GFX 100S as the best model.

For something smaller, the X-T4 is hard to beat. It offers the best combination of stills and video from any Fuji camera.

If you're an amateur for whom photography is a hobby and you don't want to spend too much money, then the X-S10 is very hard to beat, offering the same image quality as the flagship models at a much lower price-point.

The X100V is a great travel camera that's easy to carry all day and which doesn't attract unwanted attention.

Can I use a Fujifilm camera as a webcam?

Yes, many of the latest Fuji cameras can now be used as webcams via the FUJIFILM X Webcam software program thanks to a number of recent camera firmware updates.

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The best Fujifilm cameras for every photographer

Fujifilm is a well-known photography brand, the creator of iconic color negative and color slide films, underwater film cameras, and 35mm film point and shoots. They still make film and offer an excellent line of instant cameras through the Instax line, but in recent years they’ve been releasing exceptional mirrorless digital cameras as well. Fujifilm offers a number of mirrorless digital cameras created with both the professional and the amateur photographer in mind. Fujifilm’s cameras are typically lighter than DSLRs, feature settings that emulate old film stocks, and have design elements that are reminiscent of old film cameras. 

Fujifilm offers two major lines of digital mirrorless cameras: the X series and the GFX line. The X series cameras are typically built around an APS-C sensor, while the GFX line is built around a large 43.8 by 32.9mm CMOS sensor, for delivering extremely high-resolution images. These interchangeable lens cameras use a G mount lens instead of the X mount and are aimed at a more professional market. Here’s how to determine the best Fujifilm cameras for your needs.

What are the best Fujifilm cameras for me?

Fujiflm currently offers over 20 digital cameras between its X series mirrorless cameras, GFX medium format cameras, and Finepix line, and even more when you include all of the Instax cameras. Don’t let the sheer amount of cameras overwhelm you—with a little bit of research you should have no trouble finding the best Fujifilm cameras for you. 

The highest-end Fujifilm cameras are found in the GFX line and include the GFX100, GFX50S, and the GFX50R. The GFX50S and GFX50R are medium format mirrorless cameras that are built around a large CMOS sensor and deliver extremely high-resolution images. The GFX50R is a rangefinder-style camera, while the GFX50S has an SLR focusing system. The GFX100 is a large format mirrorless digital camera that can shoot 102MP images. The cameras in the GFX are designed with a professional shooter in mind and the price points reflect that. 

Within Fujifilm’s X series line, you will find the greatest diversity in price points and camera functionality. The Fujifilm X series line features cameras with interchangeable lenses for professionals and amateurs and fixed lens premium compact cameras. 

On the Instax side of things, you will find cameras and printers with much lower price points that print Instax instant film in credit-card-sized formats and larger square formats. The Instax cameras are simple to use, extremely fun, and leave you with a tangible picture for sharing.

Related: Best Portrait Lens: Fujifilm Lenses For Portrait Photography

When selecting the perfect Fujifilm camera for you, the most important things to consider are what you will be shooting, the style of camera you’d like, and  your price range. Fujifilm offers a number of rangefinder-style digital cameras in addition to its SLR cameras. A rangefinder camera means that the photographer has to measure the distance between the subject and the lens to focus, while the SLR focusing method uses direct observation through the lens. The rangefinder system has a bit of learning curve compared to the SLR system, so if you plan to go that route be prepared to put in a bit more work when making images. 

The next big thing to keep in mind is if you would prefer an interchangeable lens camera or something with a fixed-lens. The X series features both styles. Fixed-lens cameras are often more compact, which makes them a great choice for travel, street photography, and capturing life’s everyday moments. The X series cameras with interchangeable lenses remain compact while giving you a lot more versatility when shooting, but also tend to get more expensive as you build out your lens collection. 

One of the best things about the Fujifilm camera system is that the company continues to support older cameras through regular firmware updates. Everytime Fujifilm releases something new to its camera line, they are quick to add software that brings some of that new functionality to earlier releases. This makes Fujifilm an excellent long term investment camera. Read on for some of the best Fujiflm cameras currently available.

Best Fuji mirrorless camera: Fujifilm X-T4 Mirrorless Digital Camera

All black Fujifilm camera X-T4 from the front.

Excellent Stabilization and Versatility

Fujfilm’s premiere mirrorless camera features five-axis in-body image stabilization for beautiful handheld shots. Fujifilm

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The X-T4 is designed around a 26.1 megapixel back-side illuminated CMOS sensor and has a larger battery capacity than its predecessors in the line. It has a mechanical shutter that shoots 15fps, making it the fastest in the X series line. The 1.62 million pixel vari-angle touchscreen LCD allows you to shoot from a variety of positions and change things like focus with a simple touch. It’s easier to switch between video and photo modes on the X-T4 and the camera is capable of recording 4K/60p and Full HD/240p slow motion video. This is one of the most versatile cameras from Fujifilm and is great for all kinds of shooters while remaining incredibly compact. This one comes bundled with a 16-80mm lens to get you started shooting. 

Best fixed lens Fujifilm camera: Fujifilm X100V

A Fujifilm camera with a black body and a silver head from the front.

Fixed Lens Fun

An excellent companion for capturing life’s candid moments. Fujifilm

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The Fujifilm X100V has a fixed 23mm F/2 lens and is built around a 26.1 megapixel CMOS 4 sensor with a quad-core CPU, while only weighing 1.05lbs. It has excellent autofocus down to lighting conditions of -5EV, and has a hybrid viewfinder that allows shooters to easily swap between 0.52x magnification OVF and its 3.69M-dot OLED EVF. The camera isn’t much bigger than a smartphone, making it easy to take with you wherever you are headed and is a discrete tool for street photography. An optional lens adapter adds weather-sealing protection to the camera too.

Best medium format Fujifilm mirrorless cameras: Fujifilm GFX 50S 51.4MP

A black Fujifilm camera from the front with the round circle of lens in silver and the lens with blue and green.

Massive Sensor

Professional medium format quality inside a mirrorless sized body. Fujifilm

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Fujifilm’s GFX line features cameras that are designed with the professional shooter in mind and the price point reflects that. The Fujifilm GFX 50S is built around a 51.4 megapixel CMOS sensor—approximately 1.7 times larger than a standard full-frame sensor—and because of that can produce extremely high-resolution images. The camera has 14-stops of dynamic range, a minimum ISO sensitivity of 100, in-camera RAW conversion to an 8-bit TIFF format, and a number of beautiful Fujifilm film simulation modes. It features a detachable 3.69M-dot EL electronic viewfinder and a 2.36M-dot three-directional tilting touchscreen LCD. This camera is sold as “Body Only,” meaning you will need to invest in a G mount lens to start shooting.

Best Fujifilm Instax camera: Fujifilm Instax Square SQ1

A glacier blue Fujifilm Instax Square SQ1 instant camera in square form from the front with a picture of a toddler eating ice cream on top of it.

Instant Gratification

Make square format prints with this Fuji instant camera. Fujifilm

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Photography is meant to be joyful and Fujfilm’s Instax Square SQ1 is designed with that in mind. The Instax Square SQ1 shoots square format Instax film, is easy to use, and has a stylish design that comes in a variety of colors. Because it’s made of plastic, it’s cheaper than the mirrorless cameras on this list, making it a great gift for the photographer in your life. It features a retractable 65.75mm lens, fully-automatic exposure control, a selfie-mirror on the front of the lens, and a special selfie mode. It’s powered by two CR2 lithium batteries and shoots on Instax Square Format film, which comes 10 frames per pack.

Best budget mirrorless Fujifilm camera: Fujifilm X-T200

fujifilm budget pick

Low-cost Mirrorless

An entry-level APS shooter. Adorama

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If you’re just moving up into your first mirrorless camera from a smartphone, you’ll appreciate the X-T200‘s bright, responsive 3.5-inch touchscreen. It allows shooters to quickly and easily access menus, settings, and shooting modes. But, it’s not totally reliant on its screen. The 2.36-million dot electronic viewfinder lets you shoot with the camera to your eye like a typical DSLR. It has a 24.2-megapixel sensor inside with Fujifilm’s excellent color science, which churns out very solid JPEG that you can often post without extra editing. It matches the Fujifilm X-series retro-inspired design, so there are plenty of tactile controls. And, since it’s compatible with the entire lineup of X-series lenses, its capabilities can grow with your skills.

Related: Best Instant Cameras: Polaroids, Instax, and more


Q: Which Fujfilm camera is the best?

Selecting the best Fujifilm camera is all about figuring out what you will be shooting and what your budget looks like. The Fujifilm XT-4 is one of the most versatile cameras in the X series line with its image stabilization and interchangeable lens capabilities, while the Fujifilm X100V is a premium compact with a fixed lens that’s great for capturing life’s everyday moments. If you are just starting out with photography and don’t have a ton of cash to spend consider the X-T200, which is an entry-level APS-C camera that shoots 4K video. Since it takes X series lenses, this one is a great way to slowly grow your collection of glass before upgrading to a more advanced Fujifilm X series camera.

Q: Which camera is better, Fujifilm or Sony?

Deciding what camera system between Fujifilm and Sony is “best” really comes to a matter of personal preference and what you are looking for in a camera. We live in an era where the majority of camera manufacturers are creating quality products that perform equally well under similar circumstances. Fujifilm and Sony both make excellent mirrorless cameras. The majority of Fujifilm cameras feature an APS-C sized sensor, which is smaller than what you will find in Sony’s mirrorless cameras. Many photographers agree that Fujifilm cameras feature more straightforward menu systems and a tactile feel that makes them more fun to shoot with. 

Q: Is Fujifilm X-A5 worth it?

The Fujifilm X-A5 is one of Fujifilm’s least expensive mirrorless cameras, but it’s an older model that can sometimes be difficult to find online. It’s a great entry-level APS-C camera, but for just a little bit more money we recommend investing in anX-T200, which has additional autofocus points, an advanced sensor, a fully-articulating LCD touchscreen, and can shoot 4K video.

Last thoughts about selecting the best Fujifilm cameras for you

Fujifilm has a variety of excellent mirrorless cameras in its lineup, so selecting the best Fujifilm cameras depends a lot on your personal preferences as a photographer. Fujifilm cameras are designed in a way that makes them feel more like a traditional film camera, which many photographers think makes them a lot more enjoyable to take pictures with. They have an easy-to-navigate menu system, a number of beautiful in-camera film simulations that will likely cut down on your post-processing time, and they continue to offer regular firmware updates to older cameras in the line. That way, you can recapture the joy of photography with a Fujifilm mirrorless camera and feel confident your investment will be relevant for years to come.


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