Oh happy day: Whole chicken tender Publix subs going on sale Thursday
It’s the little things in life that bring us joy, like the sale of one of your favorite sandwiches.
Whole 12-inch chicken tender Publix subs are on sale starting Thursday, according to Publix’s weekly ad.
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You can get one of the best pub subs for just $6.99 for an entire week. That’s a savings of up to $2.50.
The sale runs from Thursday, Sept. 2 to Wednesday, Sept. 8.
Now that makes for a great Labor Day weekend meal.
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Popular Publix chicken tender sub Twitter account returns
FLORIDA – If there’s one single food item that brings all Floridians, from all walks of life, together, it’s the Publix chicken tender sub, known affectionately as the “Pub Sub.”
However, shockwaves were sent throughout the Pub Sub community in the beginning of April when a popular fan account, “Are Publix Chicken Tender Subs On Sale,” went absolutely silent after their last post on March 11.
It was as if the chicken (tender sub) had crossed the road and never made it to the other side.
News of the account going dormant in March led to the discovery that the account, which also has a matching Facebook page, had received a cease-and-desist order from Publix objecting to a related text-message notification service. The account promised more details “later this week,” but never shared more information.
Unfortunately, we’re being challenged to practice our mission and stay sustainable.— Are Publix Chicken Tender Subs On Sale? (@PubSubs_on_sale) March 9, 2021
Will share more info later this week.
Since the realization that the account was being challenged by Publix itself went viral, nearly 100 Pub Sub-loving fans have tweeted at the account asking where they went, whether everything was “OK,” and some had even earnestly asked whether the subs might be on sale.
How could they live without knowing?
According to Fresh Take Florida News, the account is run by 26-year-old University of Central Florida graduate and customer experience advocate at Postscript, Bryan Dickey. It turns out the account is connected to an actual company he created called PubSub Creative LLC, which is described as a “niche digital community around Publix subs.”
Regardless, it is not clear whether the fight is over, such as whether Publix might pursue Dickey in court.
However, after days, even weeks of silence — the unexpected happened. The account returned.
On April 27, the accounted tweeted a fist representing solidarity encased in a heart shape made of loaves of bread with the simple caption, “thank you.”
✊— Are Publix Chicken Tender Subs On Sale? (@PubSubs_on_sale) April 27, 2021
🥖 🥖 🥖🥖
🥖 🥖 🥖 🥖
🥖 🥖 🥖
🥖 thank you 🥖
The tweet racked up nearly 2,000 likes, and then, in a thread tweet, they shared, “btw... Yes. Publix Chicken Tender subs are $6.99 (4/29-5/5).”
It’s back. And Pub Sub Chicken Tender sub sandwiches are on sale.
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Why the Southern Kitchen team lives off of Publix subs, a.k.a. Pub Subs, all summer long
If you’re blessed enough to live in the South you know how special shopping at Publix can be. With stores in Florida, Georgia, Alabama, South Carolina, North Carolina, Tennessee and Virginia, Southerners are never far away from a location.
Along with a great shopping experience, Publix also prides itself on the food it makes fresh daily in the store. Some of us grab a box of fried chicken for an easy dinner and others pick up some great sweet tea for a get-together. But the most popular item in the Publix deli is the sub sandwiches.
Appropriately nicknamed “Pub Subs,” these sandwiches hold a special place in our hearts. Most of us remember our very first Pub Sub, and over the years have perfected our orders. We won’t mention them by name, but other sandwich chains just can’t compete. Indeed, last year, Thrillist named the Pub Sub the best sandwich in the country. We agree. (And no, this story isn’t sponsored by Publix.)
Pub Subs come up in conversation at least once a week in the Southern Kitchen office; most of the Southern Kitchen team is very passionate about their love of the sandwich, but we did find one team member who finds Pub Subs to be “just okay.” His opinion is an outlier (it is wrong), so we don’t take it very seriously.
Here are all the reasons why we love Pub Subs.
Liz Schrock: “The Pub Sub isn’t a fancy sandwich. It’s an approachable and relatable sandwich. The ingredients in a Pub Sub are always fresh (@subway), the bread isn’t soggy (@subway), the chicken tenders are juicy and crunchy at the same — it’s basically sub heaven. I’m definitely living my best life when I’m at the pool with a chicken tender Pub Sub (the king of all Pub Subs, by the way) and a beer.”
Kirk Davis: “Publix subs are a cut above all other sub chains and are probably the best subs on planet earth. Yes, yes I know there’s some fancy sub joint called Giorgianos or Spinaccis or something like that on the west side of Chicago or in the East Village in New York that’s absolutely to die for, but get off your bougie high horse for a second and listen to this: Publixes are in every neighborhood in the South and after a five minute car ride you can pop in and mosey down the bakers isle smelling delicious cupcakes, donuts and pies and find yourself in the deli, a.k.a.. the happy place.
Next you have one of three decisions to make. Chicken tender, Ultimate or Italian. Every other sub is inferior. So don’t screw this up. If you are feeling the chicken vibes, get chicken tender and get them to toss them in buffalo sauce. This is non-negotiable. Next throw whatever your favorite cheese is on it and get it toasted. Add lettuce and spinach (just do it) and some tomatoes, onions and pickles if you want the fried chicken pickle combo, which I personally recommend.
The Ultimate and the Italian are just your can’t-go-wrong deli meat options. The Italian will be wetter with a little more character and the Ultimate is more of a comfort food option. They’re very similar. Mayo, mustard, lettuce, spinach, tomato, onions and either green peppers, jalapeños or pickles. Some pepper and oil and vinegar and it’s ready to go.
There is nothing on planet earth better than downing a Pub Sub after playing sports in the summer in the South. Winners eat Pub Subs and that’s a fact!”
Lindsay Davis: “I agree with most points in my husband’s Pub Sub rant. I would, however, suggest that Ultimate is better than Italian for the most variation in meats. The Pub Sub is famous because the sandwich artists are invested in their craft — much more than some *other* chains with questionable spokespeople.
If you call it a ‘sub sandwich’ from Publix you’re also wrong; someone should trademark the term ‘Pub Sub’ if they haven’t. [Kirk’s] definitely correct that a chicken tender sub with buffalo sauce is unbeatable, and I will forego carbs for 24 hours in preparation or schedule an endurance run afterward because it’s that good. ... The fried chicken is what makes it and it won our taste test for that reason. (No, we are not paid to say this. It’s a fact).”
Kate Williams: “I’m going to go ahead and disagree with all of the nonsense about the Ultimate and Italian subs. The beauty of the Pub Sub is in all of the toppings and the copious amounts of mayonnaise, and you don’t want all of those salty meats interfering with the banana peppers, black olives, lettuce, tomato, oil and vinegar, and oregano. Boar’s Head turkey is 100% always the way to go.
I go all-out with my toppings — except when I’m packing a Pub Sub for a hike, in which case I always leave off the tomato — and my Pub Subs are all the better for it. I actually pretty much always only eat Pub Subs when I’m going on outdoor adventures, whether that’s a hiking trip, climbing trip, or shooting the ‘hooch. Because of this, I always associate Pub Subs with long afternoons and cold beers, a.ka. the best days.”
Chef Jeffrey Gardner: “The quickest way to make a Pub Sub seem like the most glorious sandwich in the world is to compare it to Subway. The bread at Publix has a substantial chew, unlike whatever it is they call bread at Subway. You know, the stuff with that weird chemical odor that smells like a nursing home and probably contains the same sludge Jack Nicholson fell into that turned him into Joker in ‘Batman.’
You can see the good people at Publix spread the mayonnaise along the inside of the bread, coast to coast, the way god intended; unlike Subway, whose awkwardly-designed squeeze bottles are guaranteed to produce a bead of caulk-like mayo accompanied by that disgusting bottle fart sound.
Boars Head Turkey is my go-to and is always solid; though getting their Cuban, taking it home and buttering/pressing it yourself is a strong move too. I also like how Publix’s deli staff anticipate using every bit of their mise en place on each person’s sandwich. Then, when you only want banana peppers or pickles, they’re genuinely astonished or seem like they’re somehow derelict for not loading your sandwich up with a ’80s salad bar.”
Ryan Hughley: “I live just down the street from my local Publix and at this point the staff knows both my face and order. All I do is walk in and they get started building my Boar’s Head Italian Sub. I’m with Kate in that I get all the fixings possible and a little extra oil and vinegar because what’s an Italian sub without it?
Pro tip: I’ve discovered it’s never, under any circumstances, a good idea to actually go to Publix during lunch time. That’s a recipe for disaster. I once waited 45 minutes just to get my sandwich made and I’ll never go through that again. I’ll usually head to the deli either just before 11 a.m. or just after 1:45 p.m., that way I’ve missed the rush. I always end up grocery shopping for something I need to make dinner or just other stuff I need in the house so I’ll stop by the deli first, place my order, go shopping and come pick up my sandwich before checking out. Talk about killing two birds with one stone.”
Josh Conner: “Publix Subs are OK, bordering on meh. The bread is only OK. While the Boar’s Head meat and cheese are quality, the staff always slices them too thick for a proper sub, which should always have the meat shaved. The veggies are fresh, but there are too many options.
There is no room on a true sub for spinach, carrots, cucumbers or sprouts. If you are ordering that, then you’re probably also throwing it on a gluten free, sundried tomato wrap with hummus and avocado and explaining to the person next to you why wheat is bad and turkey bacon tastes better the real thing.
A ‘real’ sub just needs lettuce, tomato and shaved onion. Added pickled toppings are allowed, but you don’t need anything more than pickle slices, and maybe some banana peppers or jalapenos. Dressed with mayo mustard, oil and vinegar, with a final dusting of salt, pepper and perhaps a little oregano.
The point is that a true sub shop specializes in the preparation of subs only and does it better that Publix in almost every aspect. Granted, Publix’s fried chicken is on point, but if you want a great sub, then find a true sub shop in your area.” [Ed: Boo.]
Rachel Taylor is a staff writer at Southern Kitchen. She moved to Atlanta earlier this year after graduating college in Maryland, and has been a digital audience specialist at the Atlanta Journal-Constitution and Politically Georgia, as well as a freelance writer for publications such as USA Today and the Delmarva Daily Times on Maryland’s Eastern Shore. She has lived in France and Italy, and loves to travel.
Founder Of Disputed Publix Subs Twitter Account Reveals New Details Of Fight With Grocery Chain
This story was originally published as a part of Fresh Take Florida.
GAINESVILLE, Fla. – The founder of a disputed but popular Twitter account that alerts people when Publix chicken-tender subs are on sale says he will keep posting updates – and keep his fingers crossed that the grocery chain giant doesn't sue him, as it threatened.
In an exclusive interview, Bryan Dickey, 26, said he plans to "see what happens" as he keeps updating the @PubSubs_on_sale Twitter account, which has nearly 40,000 followers. That happened after an outpouring of support on social media and vitriol directed at Publix Super Markets Inc. after details of a trademark showdown emerged earlier this week.
Dickey, who graduated from the University of Central Florida in Orlando, said he also may use the account to share his interactions with the company, which became icier as the account has grown in popularity. He said he no longer intends to profit from notifying Publix customers about sub sales – which he said specifically agitated the grocery chain's lawyers.
In his interview, Dickey acknowledged he became greedy after realizing the value of the service he built, which included a related text-messaging feature and sales of Publix subs-branded merchandise.
Dickey said lawyers for Publix sent him ominous, cease-and-desist demands citing Section 43 of the Lanham Act, a 1946 federal law protecting trademarks. That provision of the law describes false designation of origin and false description or representation.
Dickey said Publix did not demand that he shut down the social media account, just two related businesses that were profitable for him. Last year, Dickey said he had made $5,000.
“I've decided that I'm not going to let not making money get in the way of me living out that mission statement of bringing joy to the internet and connecting people through Publix subs,” Dickey said.
Fresh Take Florida, a news service of the University of Florida's College of Journalism and Communications, reported Tuesday that the account had been the subject of cease-and-desist demands from Publix.
The Twitter account had been silent since March 11, after Dickey said he received a second cease-and-desist letter, but it showed signs of renewed life after this week’s news reports and expressions of public support that included messages from two Florida lawmakers.
Reps. Dan Daley, D-Sunrise, and Anna Eskamani, D-Orlando, tweeted about the issue during the waning days of this year's legislative session in Tallahassee.
The Twitter account posted in quick succession Tuesday afternoon: It thanked its fans with a heart-shaped emoji composed of icons of sub rolls and separately announced that Publix chicken-tender subs were, in fact, on sale this week for $6.99.
Dickey launched the account in 2017. The idea came from another popular Florida-centric social media account, “ThingsFloridiansLike.” The account, which launched in 2013 but has been largely dormant for the past year, has over 350,000 followers.
Most of its posts poke fun at Floridians’ behavior, long a source of internet fodder. The account would also post about what people in Florida like. One of those entities? Publix.
Dickey said he realized whenever he posted about Publix, the tweets not only went viral but the response was generally positive.
“Other content was controversial, like, ‘I like the beach.’ ‘Well I hate the beach.’ ‘Well I don't like you,’” Dickey said. “It was just back and forth like that. But whenever I posted the Publix content, it was positive. People connected.”
Dickey said he made the Publix subs service to create something positive in the wake of the 2016 election between former President Donald Trump and Hillary Clinton.
“That's when fake news became a thing, and there was just hate racism, bigotry, everything that was shared on the news was super negative at the time,” Dickey said. “And I saw this as an opportunity to spread positivity.”
His relationship with Publix was amicable. As recently as 2019, the main Publix Twitter account – which is the only account Dickey’s Publix account follows – was engaging with the tweets and sending direct messages back and forth.
Publix responded to the account’s first-ever Tweet in January 2017 with a link to their online ordering platform and added a green heart. The company even sent Dickey a thank you care package.
“I still, to this day, don't understand why the communication stopped,” Dickey said. “I definitely thought as the account grew there would be a closer relationship, and it's gone the opposite.”
Despite the account’s impact, Dickey said he spends just a few hours a week operating it. He wouldn’t share how he learns when the subs are on sale, though he said he’s not walking into his local Publix daily to check the deli for a sign.
Beyond his secret methods, he’s had help over the years from leaks inside Publix.
“There's been people that are just associates. They're the ones that hang up the signs,” Dickey said. “They would DM me and say like, ‘Hey, we're getting ready to hang these signs up on Thursday.’”
Like his followers, Dickey is a fan of Publix’s famed chicken tender sub. He shared his order: chicken tenders on white bread with the bread scooped out, chipotle gouda cheese, banana peppers, lettuce, salt and pepper and buffalo sauce, toasted.
Dickey said he’s sought out legal advice and received free consultations regarding his legal dispute with Publix. He said he doesn’t have the money for a lawyer.
“I can't afford to pay for a lawyer for something that I can't make money for,” he said.
Despite his decision to push forward, he’s fearful that Publix will come for the social media accounts even though he will no longer be profiting from the page.
“I don’t want to get sued,” he said.
This story was produced by Fresh Take Florida, a news service of the University of Florida College of Journalism and Communications. The reporter can be reached at [email protected].
The Country's Best Sandwiches Are Made by This Florida Grocery Chain
Florida, a state so big that it requires a full day to drive from end to end, has very few culinary claims to fame. Sure, there is the Cuban sandwich that both Tampa and Miami claim responsibility for popularizing in America, but apart from that, it is pretty barren. You're not going to find a famed plate of pasta in Pensacola, and nobody visits Fort Lauderdale for the fried chicken.
There is one food item, however, that Florida does better than any other state: The grocery store sub. But not just any grocery store will do -- these sandwiches must be purchased from Publix, the beloved supermarket chain headquartered in the city of Lakeland. While a sub is a style of sandwich you can get pretty much anywhere in the world, Floridians love the Publix sub as much as their college football teams, Pitbull, and air conditioning during a particularly humid summer. The most fervent of sub eaters even have a nickname for their favorite sandwich: "the Pub Sub."
"Publix was my family's grocery store of choice growing up in Miami," says Justin Taylor, a Florida-raised writer who always makes a stop at one of the state's nearly 800 stores when he goes back to visit his in-laws in Pensacola and grandparents in Boynton Beach. Although I didn't grow up with Taylor or in Florida (I lived there briefly in my 20s), he's part of a network of people who I find myself exchanging pictures of my favorite Pub Subs with on a regular basis, like we're grandparents gushing about grandkids or war buddies talking about the old days. "Lately I've taken to picking one up on my way to the airport when I'm leaving so I have something good to eat [on the] plane," Taylor says.
Taylor isn't alone in his obsession. Not only do Publix subs have their own Facebook fan page, particular varieties also have their own dedicated fan pages. There is also a nearly four-minute-long song created in the sub's honor that will likely get stuck in your head. And if you still aren't convinced, just click on one of the many articles with headlines like "The Publix Sub Is Hands Down the Best Sandwich in the Country."
According to Arielle Castillo, a reporter for Major League Soccer and a native Floridian, the subs are also quite nostalgic. "Yes, they're good sandwiches, but they're also the sandwiches you'd get before a beach day, or while skipping high school or something," she says. "There's something Proustian about them."
So what exactly makes these grocery store subs so excellent? Like so much of the culture and the residents in Florida, the sub (or hero, or grinder, or whatever you chose to call it) migrated down south from the east coast. There is nothing about a sub from Publix that would make you immediately think of palm trees and pink flamingos; there are no ingredients that are unique to the Sunshine State.
You can get the house deli meat, or you can pay a little more and get cuts from the New York-based Boar's Head. The bread, while baked in house, is just a good version of crusty white sub bread. The vegetables, all chopped fresh from the grocer's produce aisle, is your standard gamut of options that can also be found at any Subway: lettuce, tomato, cucumbers, green peppers, onions, black olives.
The sandwich is not fancy, but that is precisely the appeal. Instead of being showy, they are always high-quality and reliable. The ingredients are always fresh and "way better than they needed to be at a supermarket," says Castillo. No matter which location you go to, the result is a large and filling sandwich for less than a $10 bill in most cases.
It's also highly customizable. Want a warm turkey sandwich with provolone, lettuce, and a smattering of olives? You can have that. Want it on whole wheat and stacked with tomatoes and jalapeños? That can happen, too. And if you are feeling a little adventurous there are always the subs created in honor of the four local NFL teams like the Tampa Bay Buccaneers Sub that comes topped with plantain chips and guacamole. Most people, however, according to Maria Brous, Publix's director of media and community relations, go for the chicken tender sub -- an option you definitely will not find at Subway.
The Publix sub is an accidental Florida icon. There's really no story that connects the sandwich to the state besides the fact that the grocery store saw the sub as a new way to make money at some point in the 1980s, and went on to expand the program a decade later. While chains like Subway and Quiznos were ascending, only to eventually shed those customers and close stores since the 1990s, the popularity of the Publix sub continued to grow.
Even though the company has stores scattered throughout the South, Publix is Florida's grocery store, and its humble sub has become the unofficial state sandwich. Subs weren't around when George Jenkins, a former clerk at a local Piggly Wiggly, opened his first market in 1930 in a small art deco building in Winter Haven, a city found almost in the exact center of the state. In the middle of the Great Depression, you could walk out of the hot sun and into the store with its state-of-the-art air conditioning and terrazzo floors and get all your kitchen needs at Publix.
A decade later, Jenkins would open the first supermarket in the state, complete with music playing while you shopped, and frozen foods alongside the meat and produce sections. The legend would grow from there, and now, between its status as the state's original big grocery store and its public face as an employee-owned company frequently considered to be one of the best in America to work for, Publix is a rare example of something Floridians from Pensacola to Palm Beach can agree on. It's understandable that the subs, which the company started rolling out in the mid-1980s, would become a lunch or dinner staple for people from all across the state. Yet anybody who's spent enough time in Florida -- whether they're natives, transplants, students, or snowbirds -- will tell you that Publix makes one of the best subs you'll find anywhere.
Possibly the closest thing you can find in the United States that compares to the love Floridians have for the Publix sub is a for Pennsylvania-based Wawa's hoagie. The cult-inspiring convenience chain, which is headquartered in Media, Pennsylvania, serves up 80 million of its sandwiches a year.
Publix, according to Brous, considers its sales numbers proprietary information. But if you stand around and watch how many subs are made at any Publix at any given hour, multiply that by about 10, then 365, and you will definitely reach an incredibly high number. Factor in the fact that Publix has 1,167 locations across Florida and other southern states compared to Wawa's 750 outposts, and that number jumps even higher.
In July 2012, Wawa moved down south and opened up its first Florida store in Orlando. Since then the company has expanded, with plans to open up to 120 more by 2022. Florida, of course, is a huge state, room enough for plenty of sandwiches. But then you drive through Orlando and notice there's something odd about seeing the two companies logos on a highway sign. Pick your side, it asks. Publix sub or Wawa hoagie: Which one do you want?
Of course, Publix has never been the only sub game in town and has long had competition before Wawa ever crossed the Florida state line. Subway, Blimpie, Jersey Mike's, Jimmy John's, and Potbelly have all attempted to capitalize on the large population of transplants from the north and midwest. In the 1980s, Miami Subs (now Miami Subs Grill) attempted, and for some time succeeded at, being the most Florida fast-food chain possible (e.g., all neon pink and complete with bottles of Dom Pérignon on the menu, a founder murdered by the mob, and a Pitbull connection), but today you'd have a hard time finding a person from Florida who would pick Miami Subs over Publix.
"If you're getting a Publix sandwich, it also means you're visiting Publix, which in my humble opinion is one of the best developments of late capitalism," Castillo says. "For the most part, everything in a Publix -- largely regardless of neighborhood -- is shiny, clean, abundant, and well-air-conditioned. It can be both aspirational and soothing."
And that, probably more than anything else, explains why people will always line up to order subs from the deli counter. Florida is a place people go to because they dream of something better, of sunny skies and warm water to swim in. It's a beautiful and bizarre place. There's very little besides the flag and sunshine that unites the north, south, east, and west, but the one thing you can count on is that you'll be able to walk into one of the many clean, well-lit, Publix stores scattered across the state and order a sub exactly as you like it.
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Jason Diamond is the author of Searching for John Hughes. Follow him on Twitter.
Our NewsletterSours: https://www.thrillist.com/eat/nation/florida-publix-deli-subs
Whether you call it a sub, a hoagie or a hero, our sandwiches will help satisfy any craving. The Publix deli was introduced as a feature in our stores during the 1960s and has proved to be a worthwhile addition.
While the Publix deli maintains several core items over the years, we also introduce or a few subs that are only available for a limited time each year. We’re sure you have your favorites, but keep reading to find out which Publix deli subs you should try at least once.
Chicken Tender Sub
The Chicken Tender sub has quickly become one of our number one sellers. Our double hand-breaded chicken tenders are fried continuously throughout the day. If you’ve already tried this one, we don’t have to tell you how good it is. Simply pick your favorite cheese and toppings, and you have a tasty masterpiece.
For added flavor and spice, try tossing the tenders in buffalo sauce. Your taste buds will thank you!
The Italian sub is made up of tavern ham, cappacola, genoa salami and provolone cheese — topped just the way you like it. This is definitely a sub for the meat lovers and will not disappoint. Even better, try it toasted! This sub is perfect when you want a filling lunch. Get a platter for your next get together with family friends or any celebration for that matter.
Chicken Cordon Bleu
With the Chicken Cordon Bleu sub, savory Swiss cheese is melted over Boar’s Head Rotisserie seasoned chicken, hot tavern ham, and bacon for a warm mouthful of deliciousness. dijon mustard adds a flavorful kick that pairs perfectly with our fresh baked Italian 5-Grain roll.
The Ultimate sub was introduced almost 20 years ago. It is made with tavern ham, turkey breast, top round roast beef and Swiss cheese. All you have to do is add your choice of veggies and you’re all set! This sub is for someone who wants a little taste of everything. With almost two decades of smiles under its belt, it’s safe to say that the ultimate sub is the ultimate satisfaction.
Havana Bold Sub
The Havana Bold sub is made of tavern ham, peppenero ham and delicious chipotle gouda and topped with bacon and pickles. You really can’t go wrong with this bold mix of flavors.
Whether it’s a limited time offering or a staple on our menu, you can order in your local store or use our online easy ordering service to get your next sub.
Which one of our subs is your favorite? Let us know on Facebook, Twitter and Instagram.
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